Visit Mississippi developed the “Mississippi Is” campaign concept based on showcasing the varied assets Mississippi has to offer across the state. MWB was charged with collecting footage and editing into a series of broadcast-ready commercials that showcased the brand.
MWB focused on key Mississippi hospitality assets that align with travel decision drivers: food, arts and culture, nightlife, and resort amenities. We addressed each of these subjects as “hype videos” with proprietary sound tracks.
Visit Mississippi wanted to feature iconic Mississippi restaurants and trendy eateries in a unique way. MWB produced a series of “tasty videos” for social media that walked viewers through recipes for famous dishes and cocktails.