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The Challenge

The Mississippi Hospital Association (MHA) partnered with MWB on a total rebranding effort. MWB developed a new stand-alone brand and graphic identity for MHA’s HR Solutions that did not limit its services geographically or vertically among non-traditional target audiences, i.e. non-healthcare related HR departments.

The Solution

The new HR Solutions brand, Savio, was crafted. Further, MWB also recommended tactics for addressing lack of awareness and perception issues through key messaging in an overall branding package that included letterhead, trade show materials, banners, and imagery-driven marketing collateral.