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Opioids – MDH

The Challenge

Opioid addiction is insidious, and it can take control of someone’s life who is simply taking the medicine prescribed. MWB, in this campaign for the Mississippi State Department of Health, needed to communicate this message in an impactful way, without becoming heavy handed.

The Solution

This campaign, utilizing online video and social media assets, relays the serious, even deadly effects of opioid addiction through powerful narratives, high-impact visuals, and a voice over that conveys that this addiction “knows all job titles, all religions, all families. You could be anybody, anywhere…”