Genuine MS

The Challenge

For the Mississippi Department of Agriculture and Commerce, MWB was tapped to develop an entirely new branding and logo system to replace the venerable “Make Mine Mississippi” brand for marketing the state’s agriculturally-based products and industries. MWB created “Genuine MS,” which could be adapted to fit all the needed product categories, whether Crafted, Raised, Grown, or Made.

The Solution

In addition to the new branding system, MWB designed a website bringing all these Genuine MS products to the world. Most recently, MWB Studios has produced the Genuine Mississippi podcast. Hear insightful interviews and colorful stories about all the great products grown, raised, crafted, and raised in Mississippi. Available on Stitcher, Soundcloud, or via Apple Podcasts.