Century Club

The Challenge

Since 1994, Century Club Charities has served as the host organization for Mississippi’s premiere PGA TOUR event, the Sanderson Farms Championship, which has raised over $15 million for Mississippi charities, including Friends of Children’s Hospital, a non-profit organization created to support Batson Children’s Hospital, part of Children’s of Mississippi.

The Solution

For the championship, MWB initially created a total branding package, starting with a fresh, new brand design. We also provided a designated person year-round to lead all tournament messaging, photography/videography, and media/PR. In the overall branding, you see that we artfully pay homage to the fact that Sanderson Farms is the nation’s third largest poultry producer. MWB currently handles all event photography, videography, media/public relations, graphic design, and collateral design for the championship and Century Club Charities.