4505 Meats

The Challenge

4505 Meats is a gourmet butchery startup out in San Francisco that’s been whetting appetites with tasty charcuterie and signature chicharrones since 2009. Way back then, MWB wanted to help chef/butcher Ryan Farr make a name for the place.

The Solution

We decided to design letterpress posters with the help of iconic Hatch Show Print in Nashville, providing the words and essential visual thinking that were captured through Hatch’s 150-year old, wood-type and ink presses. The award-winning posters have maximized meat sales and are hanging proudly on the walls at Hatch, and in living rooms as far away as Wiesbaden, Germany.