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MWB helped develop a new strategy for Jackson destination marketing. Dubbed the “Austin Strategy,” it seeks to position Jackson as an eclectic mix of venues, attractions, and events that align with Millennial sensibilities. The first two major components of this implementation are a multi-part “docutainment” series, and an original song and music video. Both can be viewed below. We also encourage you to visit www.jxn.ms.
Here are the promos that MWB created to promote the City with Soul docutainment series.
…And here’s a “sneak peek” at the soon-to-be launched Visit Jackson Millennial-targeted branding campaign. Below are social media assets.
Follow the links below to view sample postings from travel influencers who are part of the Visit Jackson destination branding campaign.
Search #VisitJackson #CityWithSoul and #JXNdocseries for more!