A good tourism campaign always tells a story. Tells a good, compelling story. A story that is at once totally identifiable, while at the same time alluring and a little mysterious. A story that compels people to want to have an experience, and to have that experience in Mississippi.
Mississippi is the state for wandering. We believe that there is a powerful and meaningful idea behind the concept of “Wandering Mississippi.” We see this branding strategy combined with imagery of beautiful scenery, interesting people and places, and most importantly, snapshots of real, authentic Mississippi experiences.