by Knol Aust | Feb 10, 2015 | Blog
Monday, February 9th was a special day in Mississippi. Terrance the Rat, spokesrat of the Reject All Tobacco! campaign, celebrated his 16th birthday. Well, 16 in people years, anyway. Now that Terrance is old enough to drive, I think it’s about time we...
by Knol Aust | May 31, 2014 | Blog
In 1998, Mississippi’s tobacco prevention and control program began. Mississippi was one of a handful of states to settle with the tobacco industry outside of the “Master Settlement Agreement.” The settlement¬†meant that, as a state, we had the...
by Knol Aust | Nov 16, 2012 | Blog
Tim Mask and I have both been thinking a lot about public health marketing this week. It’s a strange business. Public health campaigns are typically well researched and evidence-based. Public health marketing professionals typically come from a more academic...
