by Knol Aust | Feb 24, 2012 | Blog
Many of the communication strategies used to prevent teen tobacco use can work for teen pregnancy prevention campaigns. But there are some very important differences between the two issues. Both are social issues that are reinforced by social norms. And both have...
by Knol Aust | Feb 2, 2012 | Blog
Over the last several months, the subject of teen pregnancy has gotten a lot of attention here in Mississippi. Glad to hear it. Mississippi has traditionally had a very high teen pregnancy rate. Currently, it’s the highest in the nation and, according to a 2008...
by Knol Aust | Nov 9, 2010 | Blog
Since about 1998, when we were named the agency of record for Mississippi’s youth tobacco prevention and cessation campaign, a large part of our agency’s business has been devoted to social marketing. Meaning, we create campaigns that are designed to have...
