by Knol Aust | May 8, 2015 | Blog
Perhaps you heard about Google’s search algorithm update last week. Google, a company that has been hinting for some time now that marketers should take steps to make their websites mobile-friendly, finally gave their mobile-friendly advice some teeth. The...
by Knol Aust | Jan 14, 2015 | Blog
One of the biggest buzz terms today is “user experience.” Truth is since the dawn of commerce those who have been successful have more often than not placed an eye toward user experience. Today the term has evolved to be more inclusive of branding and...
by Knol Aust | Feb 7, 2013 | Blog
BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your...
