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Did You Survive Mobilegeddon?

Did You Survive Mobilegeddon?

Perhaps you heard about Google’s search algorithm update last week. Google, a company that has been hinting for some time now that marketers should take steps to make their websites mobile-friendly, finally gave their mobile-friendly advice some teeth. The...
Microsite No More: Clearing the Digital Kudzu

Microsite No More: Clearing the Digital Kudzu

BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your...