Tag: Marc Leffler
Well, a whole school year’s gone by since we started the marvelous mayhem that is Spark-O-Matic in early September of¬†2016 at Medgar Evers Library. And fittingly enough, it’s been most educational, both for mentors and for students, in the exciting months¬†since.
Together, even without a bright, shiny¬†digital creativity lab, we’re exploring how to design websites, make videos, produce soup commercials, delve into logo development (see this post’s featured image), create captivating personal stories with Lida Burris¬†that get seen up on the big screen, and much more.
We’re also learning¬†that sometimes, it’s important to put away your digital devices, even during a digital arts class (maybe especially during digital arts class).¬†And that it’s good to unplug for a while — perhaps do some letterpress at the Mississippi Ag Museum and¬†regain your connection to the real world. After all, one essential key to achieving digital literacy is knowing how to strike¬†a healthy balance between time online and off.
Most importantly, though, the students are discovering¬†how to collaborate together, make connections, share ideas, find their voices and freely¬†express themselves¬†in an increasingly loud, noisy world that can all too often drown them out and mute their creativity. In fact, my favorite times at Spark-O-Matic are when a few¬†students who are inspired and passionate about something‚Äîlike transforming their own illustrated sketches into digital art‚Äîtake the lead¬†and share their skills with others.¬†There is such talent in this group, such incredible potential.
These are the times, too, when the class becomes a true melting pot, simmering with ideas that are made better with each new insight offered up by¬†the students themselves. This is peer-to-peer education at its finest. The way the kids guide¬†each other in solving problems, overcoming technical issues, troubleshooting, and tackling details¬†like shading and perspective is amazing.
And now we’re embarking on two new projects that could top them all: One, a cool music video project¬†propelled by the theme, ‚ÄúWhat Medgar Evers Library means to me‚Ä¶‚Äù¬†Kicking things off a couple weeks ago, we discussed what form such a¬†music video would take. Together, we made a list of what we like best about this library, which included:¬†Talent shows,¬†Game day,¬†Movie Flick Saturday,¬†Spark-O-Matic,¬†Creativity,¬†Community,¬†A place of peace,¬†A place to speak your mind,¬†Family,¬†Superheroes (drawings and people),¬†Voting,¬†Babysitting,¬†Volunteer, Conversation, Escape, Family… and so on.
Angel, a rising 9th grader at Callaway High School, ¬†came up with a winning idea: Have the words and phrases from our list illustrated on handmade cards that students, in groups or individually, hold as they pop up¬†around the library. The plan is to get those action-word pop-ups on camera, then create a soundtrack with¬†masterful music assistance from Will Jolly over at Brown River Sound. Will’s already stopped by to scratch beats and get us going on the music track.
Another big project underway is something in partnership with¬†James Bridgeforth from the Mississippi Heritage Trust (mississippiheritage.com).
The Heritage Trust is about preserving Mississippi‚Äôs historic places. One of those places is Medgar Evers’ home. So, this summer we are embarking on a Spark-O-Matic documentary about Medgar Evers‚Äô home that will created by our students.
Medgar Evers: Where he lived then. Where he lives today: In the hearts and minds‚Äîand lives‚Äîof the children and families served by the Medgar Evers library.
We will tell that story through: 1) A visit to Medgar Evers’ house where we will gather video footage, and 2) Interviews with the families and kids who come to the library, talking with them about Mississippi civil rights leader Medgar Evers.
Starter questions for our patron interviews:
Who is Medgar Evers?
What did he do?
How does what he did live on today?
In our first lively discussion about Medgar Evers, his family and his home, the students added the question, “What is civil rights?” to the mix. That’s a huge question we’ll continue to explore through the project. Once complete, the students’ documentary will be shown at a¬†Mississippi Heritage Trust gala event in December of this year.
We’re going to keep the creative sparks flying over the summer at Spark-O-Matic. While the school doors are closed, the library’s will be wide open. Big things are happening. And you’re invited join this crazy, creative melting pot, Tuesday nights from 5:30 to 6:45.
“You can kill a man but you can’t kill an idea.”¬†‚Äî¬†Medgar Evers
We have launched another MWB Podcast – Spark-o-Creativity – hosted by MWB Creative Savant Marc Leffler (that’s me). The new podcast joins MWB Creative Fire as another in the agency’s line of content focused on the mission of #Create4Good. Specifically, Spark-O-Creativity revolves around an endeavor to increase digital and creative literacy among young people in Mississippi – particularly those in under-served communities (more on this at a later date).
The inaugral MWB Spark-O-Creativity podcast features Jackson area youth music group Tribe 3. Ish Gray and his friends – who¬†are Tribe 3 – are high school juniors who mix beats and create hip-hop with their laptops. (they’re self-taught, btw.) Find out how this free-form digital music-making has become their “second voice.”
Media literacy makes for smart kids at Operation Shoestring
There‚Äôs no doubt that Star Pool‚Äôs children are growing more media savvy by the day. And not just the two grade school-age boys she has at home who already do homework on the computer and have assignments requiring a good deal of Internet-based research.
As Assistant Coordinator of Project Rise at Operation Shoestring, Pool has many other bright students that she helps guide in the ways of interactive media.
‚ÄúIn today‚Äôs society, everything is basically focused on media. Homework, watching TV, everything,‚Äù Pool says, adding that when kids don‚Äôt know their way around the increasingly mesmerizing media landscape, ‚Äúit‚Äôs kind of numbing. I just think it numbs some of their senses.‚Äù
Yes, the vast array of media technology now available can seem mind-boggling, to say the least. And it appears that a large number of educators across the country would agree.
In fact, one recent survey by the Pew Charitable Trusts of secondary-school teachers found that 87% feel that ‚Äúthese technologies are creating an ‚Äòeasily distracted generation with short attention spans‚Äô and 64% say today‚Äôs digital technologies ‚Äòdo more to distract students than to help them academically.‚Äô‚Äù
Okay, aside from being a major distraction for a whole generation, media does have its good side. Media literacy is increasingly important because technology offers kids such a wide world of benefits. As Pool notes, ‚ÄúIt helps with personal life. It helps with finance. It helps with reading comprehension. It helps with math skills.‚Äù In short, Pool says, ‚ÄúIt helps with a lot of the basic tools that they need to become successful children, teens to adults.‚Äù
Pool and other teachers in Operation Shoestring‚Äôs afterschool and summer programs for younger students aim to ‚Äúenhance some of the things that they already know‚Äù and to ‚Äúhelp them get the basics, the foundation, the skills that they need‚Ä¶ once they leave elementary.‚Äù
In addition to providing mentorship, academic enrichment, and media literacy training to kids K-12, the non-profit organization strives to be a resource for the parents of children served, too. ‚ÄúWe inform parents on what they need as well, through different workshops that we have,‚Äù notes Pool. Becoming tech-savvy themselves ‚Äúallows parents to go on and look at the children‚Äôs grades, to go on and see what the homework assignments are‚Äù and just stay better in tune with what‚Äôs going on in their kids‚Äô lives.
And, at the end of the day, ensuring media literacy for Jackson-area youth fits surprisingly well into the overall mission of an organization aimed at teaching children and inspiring families. Media skills training, as Pool puts it, accomplishes both.
‚ÄúWe put the child at the center of everything that we do. And once the child has gotten it, we know that they‚Äôre making it better for the families, which then extends out into the community.‚Äù And that, says Pool, ‚Äúhelps everyone rise.‚Äù
Tim Mask, Vice President of Brand Planning & Development at MWB, has published an article at his blog discussing some of the special projects MWB staff are spearheading with support from the agency. These projects revolve around promoting innovation and creativity as economic drivers for Mississippi.
Creative Directors Randy Lynn and Marc Leffler are leading efforts advocating the adoption of digital skill instruction (coding) within our primary education system, and utilizing advertising/graphic arts as a structured program for career planning with at-risk youth. Tim Mask is the founder and current director of the Mississippi Brain Drain Commission, focusing on keeping Mississippi’s intellectual capital in Mississippi.
Check out the article to learn more about how and¬†why an ad agency would be investing¬†in Mississippi’s economic development and enhanced quality of life.