“There’s nothing to do around here.” It’s a common complaint you might hear from entertainment-seeking young adults¬†almost anywhere in the country.
We decided to take that idea head-on to showcase our city, Jackson, Mississippi, to Mississippi millennials. The video, “My City,” features an original song by Jackson singer-songwriter AJC and his band, The Envelope Pushers, and a four-and-a-half minute exploration of the culture, diversity, and fun experiences to be had in Mississippi’s capitol city.
The video was a true labor of love, taking us on our own tour of The City with Soul’s many hot spots, including much-loved businesses, neighborhoods, events and people. There are 244 different shots in the video ‚Äì¬†you just might have to pause the video so you don’t miss anything!
Client: Visit Jackson
Behind the Scenes Video
Ok folks, this is a big deal. If you’re not familiar with the XQ Super School Project, please check it out. October 15-16, the XQ Roadshow WE THINK Booth will be in JXN at the Mississippi Children’s Museum. The project is looking for “audacious” ideas for improving public high schools across America. Specifically:
XQ is a nationwide project that calls on students, teachers, administrators, community leaders, artist, designers and entrepreneurs to create the new American high school. The XQ Roadshow will travel to New York, Boston, New Orleans, Chicago, Los Angeles, Oakland and Jackson, Mississippi to engage the community in rethinking public high schools and improving the nation’s educational system.
Looks like Bruno Mars and Mark Ronson really were on to something. Let me underscore again, this is a big deal. The project is being championed by Laurene Powell Jobs, philanthropist and wife of the late innovation giant Steve Jobs. Powell Jobs is putting up $50 million in grant funds to modernize and revolutionize high school education. The period for #RethinkHighSchool¬†proposals is open through November 15. Finalists will be chosen in April 2016 and winners announced in August 2016. Did I mention that JXN is one of only SEVEN cities the Road Show is visiting?
“We will partner with winning teams and provide them expert support and a fund of $50 million to support at least five schools over the next five years to turn their ideas into real Super Schools,” the organization¬†posted on its website.
About the WE THINK Booth:
WE THINK Booth:
We know that many students can provide amazing #RethinkHighSchool ideas, but that not all can attend the roundtable discussion.¬† The XQ Institute’s WE THINK Booth will be located at the Mississippi Children’s Museum on October 15th and 16th from 10am-5pm.¬†¬† The WE THINK Booth is an interactive display that allows communities to record their ideas and share how they would #RethinkHighSchool.¬† All students over age 13, educators and program leaders are encouraged to come and share ideas on how to reimagine the American high school experience!
We strongly encourage EVERYONE who is passionate about next generation leadership and education to get to the Mississippi Children’s Museum October 15-16, 9a.m. – 5p.m. We’re calling on the people of JXN and Mississippi – let’s show everyone how serious and dedicated we are at leading the way for 21st century education.
At the risk of the MWB Blog looking increasingly like a tavern, I feel compelled to write a postmortem on our latest #MWBeer30 event. Jon Fisher, Donnie Brimm, and Bethany Cooper from Oxford-based FNC gave a great talk reviewing many of the practices and protocols their company has put in place designed to stir innovation and creativity. I think attendees of this event (4/17) will agree that it really was inspiring to hear a Silicon Valley-esque approach to innovation being undertaken by a company who is committed to being headquartered in Mississippi.
Like I’ve said a million times before, Silicon Valley was an apple orchard 60 years ago. There’s no reason we can’t turn the Delta, red clay hills, pine woods, gulf coast, and mini-Appalachian landscapes that are Mississippi into something at least equally as impressive. And I don’t want to gloss over the fact that FNC – like so many other thriving entities – is committed to a robust corporate headquarters in our state. The company counts the majority of the top 20 banks in the U.S. as clients utilizing their applications. They are rapidly expanding operations into Brazil and Canada. I have a feeling new products are in the offing. FNC basically invented a category and is the market leader. Not bad for Oxford, Mississippi. Heck, that wouldn’t be bad for Oxford, England.
But back to the main point, the latest #MWBeer30. We had a great crowd attend representing Innovate Mississippi, the Mississippi Development Authority, the Clarion Ledger, EatShopPlayLiveJXN, C Spire, and various other highly innovative individuals. After a brief announcement about TEDxJackson 2015 (coming 11.12.15) and watching the newest Star Wars Trailer (yes, it looks uber cool) the folks from FNC took the floor. Here’s what we learned from their 6 minute 40 second presentation:
1. A 6-minute, 40-second, 20 slide presentation is called “Pecha Kucha.”
Here’s Jon Fisher from FNC getting into their talk. Many of you may be familiar with the “Pecha Kucha” approach. I was not. This is a presentation that consists of a total of 20 slides and each slide lasts no more than 20 seconds. Jon’s pictured here taking us “through the wormhole” that is FNC’s innovation process. The story I was told was that #MWBeer30 was the first time these guys had used Pecha Kucha in a talk… and they didn’t practice, either. They really had it down seamlessly, so I don’t know that I necessarily believe that “we didn’t do a run-through” story. Either way, they nailed it. This was a highly effective and engaging way to present information, so three cheers on the style points!
2. Play-Doh isn’t just for kids anymore.
Bethany Cooper of FNC talked specifically about some of the (dare I use the phrase) out-of-the-box exercises that the company utilizes to get the creative juices flowing. These include actual Play-Doh planning sessions. Don’t be skeptical. There’s a reason four-year-olds think they can do anything.
Other hyper-cool practices FNC has implemented include developing and maintaining their own internal Innovation Team, an annual all-night hackathon called The Forge (props to Jon Fisher for having a product from The Forge now in development), and their implementation of the “80/20” work principle. The latter of these, being a concept pioneered by 3M and really made famous by Google, roughly states that an employee has the freedom to spend 20% of their time working on pet projects they believe will contribute to a company’s mission, outside of “sanctioned” job functions.
3. People will show up and talk… for beer… (and for other reasons, too).
Many, many apologies to FNC, but I didn’t learn until they pulled into our world headquarters about 2:45 p.m. that they had actually missed out on the annual FNC crawfish boil to some speak to the attendees of #MWBeer30. I hate the thought of making someone miss their own event like that, but I will also say that we’re not BYOB. We had great craft beer (much of it brewed here in the great state of Mississippi) on hand for sampling. There are so many innovative people in Jackson and across Mississippi that we feel honored to provide a forum to evangelize the growing nature of our state’s knowledge economy, the great creative assets that we possess, and the how companies, organizations, and individuals are really fostering a culture of innovation.
Tasha Bibb (top) and Lynlee Honea (bottom) were among a contingent from Innovate Mississippi who attended #MWBeer30. Innovate Mississippi is a great organization who are champions of innovation culture and entrpreneurialism across our state. Always very glad to see these folks in attendance.
4. Mississippians are engaged and ready to support our knowledge-based companies.¬†
Plain and simple, we (Mississippians) get a bad rap. “We’re a backwater…” “we really can read and write…” “thank goodness for Arkansas…”.¬† Well we say phooey on all that nonsense. And apologies to our friends from the Travelers State, no disrespect intended. I’m just trying to convey the point here that we’re poised and ready to springboard into a prominent place in the 21st century.
Here’s Donnie Brimm from FNC talking. Donnie and the rest of the FNC crew got peppered with questions after their 6 minutes and 40 seconds were done. And I don’t mean peppered in a “Mike Wallace from 60 Minutes GOTCHA” kind of way. The people at #MWBeer30 were genuinely curious and supportive of¬† great knowledge-based business like FNC and wanted to know more about the industry, the development aspect, and especially what kind of stumbling blocks had the company encountered in implementing a real culture of innovation.
They say that an indicator of creativity and intelligence is the ability to ask great questions. That being said, we certainly had a highly creative and intelligent group of people who attend #MWBeer30. Being a connoisseur of great craft beer is simply a plus. By the way, our craft beer is courtesy of the great guys at LD’s Beer Run, serving a huge selection of local, regional, and national craft brands. Stop by and see them if you’re ever in the neighborhood.
5. Star Wars The Force Awakens looks super cool.
One of the warm-up acts for FNC’s presentation was screening of the new trailers for Star Wars: The Force Awakens. To quote Mississippi icon Marshall Ramsey, “I watched it at least a dozen times and I felt my heart swell when Han said, “Chewie, we’re home.” To quote MWB VP Keith Fraser, “OhMyGodOhMyGodOhMyGodOhMyGodOhMyGod.” Yes, it certainly sends chills throughout your spine. The folks gathering at MWB world heaquarters gave a standing ovation after the trailer. Well, technically they were already standing, but I feel certain if they could have levitated, they would have.
6. It’s ok to hire people with purple hair.
This was actually a happy little coincidence of parallelism. A couple of years ago FNC CEO Bill Rayburn was giving the luncheon keynote talk at Innovate Mississippi’s annual luncheon. During his impassioned delivery (those of you who have ever heard Mr. Rayburn give a talk know exactly what I’m talking about), he made the statement – I’m paraphrasing here – that in the new economy we have to get over not hiring people because of things like tattoos and purple hair and instead be meritorious in our approach. Basically, hire the most creative, innovative, and driven person for the job at hand.
Well MWB new hire Erica Robinson just happened to show up at her first #MWBeer30 sporting a rather glamorous “Friday wig,” as she calls it. Everybody loved it. She’s a great addition to our creative staff and innovative culture and certainly the embodiment of how not to let individualism and self expression be an impediment to raising your organization’s intellectual talent. Can’t wait to see this Friday’s colour-de-jour.
In fact, one of the best TEDx talks I’ve heard was given by purple-haired Heather Crawford at the TEDxAntioch event I also spoke at in 2014. Check out Heather’s talk here, titled “You really ARE what you eat.”
Correction, 1:37 P.M. Also do not be afraid to hire people who’s names are spelled in unconventional ways. I just realized her name is actually “Hether Crawford.” Our apologies, Hether.
So anyway, a great time at April’s #MWBeer30. Again, many many thanks to FNC for sending down some of their most impressive folks to give a great 6-minute, 40-second presentation. We’re already working on the agenda for #MWBeer30 in May, so if you want to keep up with this and other #MWBeer30 events, please opt into our MWB Tap special alter system. Cheers!
Ray Harris (MWB), Tasha Bibb & Lynlee Honea (Innovate Mississippi), various unidentifiable pairs legs.
All photography via MWB’s Tate Nations.
Mississippi has never hosted a TEDx event before. As of 2014, that’s all about to change. MWB is among a small group of organizations and individuals that have worked to make TEDxJackson a reality.
With our application granted this month, the stage is set for TEDxJackson to happen November 6th in the Fondren neighborhood.
The spirit of TED is all about “ideas worth spreading.” TEDxJackson will remain true to that mission. The theme for this event is Fertile Ground, a reference to the great opportunity that exists in Mississippi. The committee is currently working to recruit a diverse range of speakers both from inside and outside the state. Talks will focus on ideas relevant to the global TED community, but subjects will center on issues that connect with the needs and interests of Mississippi – health, education, creativity, and the economy.
A website for the event is currently under construction, and information about attendance applications and tickets will be available soon. Anyone interested can, in the meantime, connect with TEDxJackson through social media platforms, listed below.
Organizing committee members include our agency, C Spire,¬†Mississippi Institutions of Higher Learning, Innovate Mississippi, with additional participation from the Jackson Convention and Visitor’s Bureau and the Mississippi Development Authority.
Jackson Attorney David Pharr has taken the position as lead organizer of the event. You can read a great interview David gave about plans for the event.
Media literacy makes for smart kids at Operation Shoestring
There’s no doubt that Star Pool’s children are growing more media savvy by the day. And not just the two grade school-age boys she has at home who already do homework on the computer and have assignments requiring a good deal of Internet-based research.
As Assistant Coordinator of Project Rise at Operation Shoestring, Pool has many other bright students that she helps guide in the ways of interactive media.
“In today’s society, everything is basically focused on media. Homework, watching TV, everything,” Pool says, adding that when kids don’t know their way around the increasingly mesmerizing media landscape, “it’s kind of numbing. I just think it numbs some of their senses.”
Yes, the vast array of media technology now available can seem mind-boggling, to say the least. And it appears that a large number of educators across the country would agree.
In fact, one recent survey by the Pew Charitable Trusts of secondary-school teachers found that 87% feel that “these technologies are creating an ‚Äòeasily distracted generation with short attention spans‚Äô and 64% say today’s digital technologies ‚Äòdo more to distract students than to help them academically.‚Äô”
Okay, aside from being a major distraction for a whole generation, media does have its good side. Media literacy is increasingly important because technology offers kids such a wide world of benefits. As Pool notes, “It helps with personal life. It helps with finance. It helps with reading comprehension. It helps with math skills.” In short, Pool says, “It helps with a lot of the basic tools that they need to become successful children, teens to adults.”
Pool and other teachers in Operation Shoestring’s afterschool and summer programs for younger students aim to “enhance some of the things that they already know” and to “help them get the basics, the foundation, the skills that they need‚Ä¶ once they leave elementary.”
In addition to providing mentorship, academic enrichment, and media literacy training to kids K-12, the non-profit organization strives to be a resource for the parents of children served, too. “We inform parents on what they need as well, through different workshops that we have,” notes Pool. Becoming tech-savvy themselves “allows parents to go on and look at the children’s grades, to go on and see what the homework assignments are” and just stay better in tune with what’s going on in their kids‚Äô lives.
And, at the end of the day, ensuring media literacy for Jackson-area youth fits surprisingly well into the overall mission of an organization aimed at teaching children and inspiring families. Media skills training, as Pool puts it, accomplishes both.
“We put the child at the center of everything that we do. And once the child has gotten it, we know that they‚Äôre making it better for the families, which then extends out into the community.” And that, says Pool, “helps everyone rise.”