News in the New Media

News in the New Media

MWB’s Tim Mask has some really good insight into the future of newspapers that he put together while preparing a presentation for the Mississippi Press Association’s annual convention. Here’s a link to his post, News in the New Media. Chances are...
Microsite No More: Clearing the Digital Kudzu

Microsite No More: Clearing the Digital Kudzu

BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your...