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The new “advertising” construct

The new “advertising” construct

How today’s news with ESPN, Ai, and WPP is indicative of the death of “advertising.” Sports entertainment goliath¬†ESPN has laid off¬†approximately¬†100 people, with about half of them being on-air talent. Amazon is introducing a new feature via...
Microsite No More: Clearing the Digital Kudzu

Microsite No More: Clearing the Digital Kudzu

BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your...