by Knol Aust | Apr 27, 2017 | Blog
How today’s news with ESPN, Ai, and WPP is indicative of the death of “advertising.” Sports entertainment goliath¬†ESPN has laid off¬†approximately¬†100 people, with about half of them being on-air talent. Amazon is introducing a new feature via...
by Knol Aust | Feb 7, 2013 | Blog
BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your...
