by Knol Aust | Aug 6, 2014 | Blog
Throughout my career I have run across corporations who are the market leader in their industry, have products that have the bulk of the market share, and/or have no viable direct competition. In many instances, their attitude toward marketing is summed up in a simple...
by Knol Aust | Jan 27, 2014 | Blog
We’ve launched a new digital magazine focusing on creativity and innovation in the world of marketing. MWB staff Tim Mask, Randy Lynn, and Marc Leffler are the magazine’s primary content wranglers. The magazine is created via a platform allowing for...
by interactive | Jul 18, 2013 | Blog
My colleague Tim Mask had posted an article a few days ago about not allowing negative circumstances to overpower your brand. Based on my experience, I wanted to offer my take on this idea. Before coming to Maris, West & Baker over a year ago, I held positions...
by Knol Aust | Mar 22, 2012 | Blog
There are lots of companies offering logo design services. Some have the talent and creativity to deliver the goods. Others are known for churning out low-cost logos. There are even websites that will sell you a logo for just $19. Buyer beware if you decide to go the...
by Knol Aust | Jan 22, 2012 | Blog
Ad agencies love to tell clients that they take a unique approach to marketing strategy. Some even give their marketing process a proprietary name like Brandgineering‚Ñ¢, Creativention‚Ñ¢,¬† Marketologimization‚Ñ¢ or something similar. Usually, there’s a fancy...
