MWB  411 • December 2018

MWB 411 • December 2018

Season’s Greetings to all. This is our final MWB 411 alert of 2018. We hope that the holidays find you very merry, indeed. To everyone that we’ve worked for, with, and by this year, the MWB crew wishes you the absolute best for 2019 and beyond. Now, on...
What, Exactly, Is This “Brand” Thing?

What, Exactly, Is This “Brand” Thing?

Originally published in 2013 A colleague of mine and I were recently having “shop talk” over the weekend, discussing various marketing campaigns that we’ve developed over the past few years. The conversation eventually turned to the concept of...
Why story and narrative matter…even in marketing

Why story and narrative matter…even in marketing

My¬†wife and I have just settled down¬†for the¬†long evening’s nap. When what to my wondering eye grabs¬†my vision, But a true crime story on television. Alas it was one my wife had watched hence, And she spilled the “whodunit” just 10 minutes in....
What does success look like?

What does success look like?

Obvious…and overlooked We conduct these things we call “Brand Impact Sessions” for companies and organizations. We invested some grey matter into what to actually call these sessions, but really¬†the name isn’t that important. We’ve...