by Knol Aust | Jan 22, 2012 | Blog
Ad agencies love to tell clients that they take a unique approach to marketing strategy. Some even give their marketing process a proprietary name like Brandgineering‚Ñ¢, Creativention‚Ñ¢,¬† Marketologimization‚Ñ¢ or something similar. Usually, there’s a fancy...
by Knol Aust | Dec 22, 2011 | Blog
What is a brand? It’s one of the most common questions we hear. But perhaps a better question would be this: What isn’t a brand? The concept of a brand is, after all, often misunderstood. By the generally accepted definition, a brand represents the sum of...
