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What, Exactly, Is This “Brand” Thing?

What, Exactly, Is This “Brand” Thing?

Originally published in 2013 A colleague of mine and I were recently having “shop talk” over the weekend, discussing various marketing campaigns that we’ve developed over the past few years. The conversation eventually turned to the concept of...

Physician Marketing: Is it Time for an Office Makeover?

Improving the aesthetics of your practice is a strategic move you can’t afford to pass over as you continue to build your brand and image. Right or wrong, patients make judgements about the quality of care they will receive based on the look and feel your...

If Your Brand Were a Person, Would You Be Its Friend?

These days, social media makes it easy to become “friends” with your favorite brands. But let’s forget about the virtual world for a second and imagine your brand as a living, breathing human being. Think about its personality. Does your brand have...