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There Are No Boring Brands, Just Boring Branding

There Are No Boring Brands, Just Boring Branding

You’ve been there before. You meet someone new and engage in small talk. They begin to tell you about some widget their company manufactures and its different uses. Like clockwork, the end of the conversation falls back on how boring their particular industry is. They...
Cannibalism, Dystopia and Product Marketing

Cannibalism, Dystopia and Product Marketing

The year is 2022. The earth is overpopulated. The skies are polluted, the oceans are dying, and food is desperately scarce. For most people, daily sustenance is provided by an affordable plankton-based food called Soylent Green. But there’s a problem. (Spoiler...

What a $19 Logo Doesn’t Buy You

There are lots of companies offering logo design services. Some have the talent and creativity to deliver the goods. Others are known for churning out low-cost logos. There are even websites that will sell you a logo for just $19. Buyer beware if you decide to go the...