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If Your Brand Were a Person, Would You Be Its Friend?

These days, social media makes it easy to become “friends” with your favorite brands. But let’s forget about the virtual world for a second and imagine your brand as a living, breathing human being. Think about its personality. Does your brand have...

The Worst Ads in America? We didn’t do any of them.

If you’re in the marketing biz, you’ve probably heard the idea that an ad has to be either really good or really bad to get noticed. Well, at Maris, West & Baker, we try really hard to come up with ad campaigns that people like. Not ones that make...