by Knol Aust | Apr 27, 2017 | Blog
How today’s news with ESPN, Ai, and WPP is indicative of the death of “advertising.” Sports entertainment goliath¬†ESPN has laid off¬†approximately¬†100 people, with about half of them being on-air talent. Amazon is introducing a new feature via...
by Knol Aust | Apr 21, 2015 | Blog
At the risk of the MWB Blog looking increasingly like a tavern, I feel compelled to write a postmortem on our latest #MWBeer30 event. Jon Fisher, Donnie Brimm, and Bethany Cooper from Oxford-based FNC gave a great talk reviewing many of the practices and protocols...
by Knol Aust | Jan 27, 2014 | Blog
We’ve launched a new digital magazine focusing on creativity and innovation in the world of marketing. MWB staff Tim Mask, Randy Lynn, and Marc Leffler are the magazine’s primary content wranglers. The magazine is created via a platform allowing for...
by Knol Aust | Sep 17, 2013 | Blog
If you happen to hear a heated conversation at MWB about dark matter, parallel dimensions or world history, you can be pretty certain Tim Mask is behind it. For a good long while, Tim’s favorite word was “balkanization,” and he sprinkled that word...
by interactive | Jul 18, 2013 | Blog
My colleague Tim Mask had posted an article a few days ago about not allowing negative circumstances to overpower your brand. Based on my experience, I wanted to offer my take on this idea. Before coming to Maris, West & Baker over a year ago, I held positions...
