MWB  411 • December 2018

MWB 411 • December 2018

Season’s Greetings to all. This is our final MWB 411 alert of 2018. We hope that the holidays find you very merry, indeed. To everyone that we’ve worked for, with, and by this year, the MWB crew wishes you the absolute best for 2019 and beyond. Now, on...
The new “advertising” construct

The new “advertising” construct

How today’s news with ESPN, Ai, and WPP is indicative of the death of “advertising.” Sports entertainment goliath¬†ESPN has laid off¬†approximately¬†100 people, with about half of them being on-air talent. Amazon is introducing a new feature via...
80/20, Pecha Kucha, Play-Doh, and purple hair.

80/20, Pecha Kucha, Play-Doh, and purple hair.

At the risk of the MWB Blog looking increasingly like a tavern, I feel compelled to write a postmortem on our latest #MWBeer30 event. Jon Fisher, Donnie Brimm, and Bethany Cooper from Oxford-based FNC gave a great talk reviewing many of the practices and protocols...
MWB Launches Digital Magazine

MWB Launches Digital Magazine

We’ve launched a new digital magazine focusing on creativity and innovation in the world of marketing. MWB staff Tim Mask, Randy Lynn, and Marc Leffler are the magazine’s primary content wranglers. The magazine is created via a platform allowing for...