by Ryan Kimball | Jun 2, 2020 | Blog
What’s that smell you can’t seem to pinpoint? It’s your blog – it stinks. It’s not effective. Having a blog has a lot of similarities to a company’s social media efforts. So many do it because somebody told them it needed to be done. Don’t even bother with it if...
by Ryan Kimball | Feb 25, 2020 | Blog
The way so many people think often falls within the confines of what is easy, safe or familiar. Sometimes a good idea can come from an ‘inside the box’ mindset, but rarely will it take your business to the next level. Taking a leap of faith is a very scary...
by Ryan Kimball | Dec 10, 2019 | Blog
Advertising and marketing has been around since the beginning of time. Dating back to carvings from ancient Egyptians, advertising was born when individuals recognized the the concept of comparative advantage and chose to barter items. However, the advertising...
by Knol Aust | Dec 21, 2018 | Blog
Season’s Greetings to all. This is our final MWB 411 alert of 2018. We hope that the holidays find you very merry, indeed. To everyone that we’ve worked for, with, and by this year, the MWB crew wishes you the absolute best for 2019 and beyond. Now, on...
by Knol Aust | Apr 27, 2017 | Blog
How today’s news with ESPN, Ai, and WPP is indicative of the death of “advertising.” Sports entertainment goliath¬†ESPN has laid off¬†approximately¬†100 people, with about half of them being on-air talent. Amazon is introducing a new feature via...