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Mississippi Lottery

Mississippi Lottery

The Challenge Mississippi launched its very first state lottery in late 2019. Proceeds from Lottery sales help to fund the state’s infrastructure and education, therefore the Lottery needed to build awareness and brand equity quickly. The Solution MWB developed...
Tourism Re-Opening

Tourism Re-Opening

Tourism Re-Opening Here is a list of projects from MWB’s recent work for various DMOs as part of the CARES-funded COVID-19 Tourism Recovery effort. All work for these campaigns was handled in-house by MWB over a period of approximately 90 days. Advance Travel and...
Visit Mississippi

Visit Mississippi

Visit Mississippi The Challenge Mississippi was in need of launching a new tourism campaign. The state has always been challenging marketing its because Mississippi doesn’t have just a handful of “big” attractions like amusement parks and...
Visit Jackson

Visit Jackson

The Challenge Despite Jackson’s status as the capitol of Mississippi, the city has not traditionally been a popular destination for Millennial generation travelers, the most sought after demographic for travel destinations. Issues with negative pre-conceived notions...
Condoms & Comedy

Condoms & Comedy

The Challenge HIV is not typically considered to be a laughing matter, but it’s no longer a death sentence, either. The important thing is getting tested, especially if you’re in a high risk group – and, critically, if you’re living in a state that has one of the...