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Visit Mississippi

Visit Mississippi

Visit Mississippi The Challenge Perhaps no other industry was hit quite as hard by the COVID-19 pandemic as tourism. As travel ground to a halt, destination marketing organizations realized they must be ready to quickly ramp up messaging as lockdown measures were...
Visit Jackson

Visit Jackson

The Challenge Despite Jackson’s status as the capitol of Mississippi, the city has not traditionally been a popular destination for Millennial generation travelers, the most sought after demographic for travel destinations. Issues with negative pre-conceived notions...
Condoms & Comedy

Condoms & Comedy

The Challenge HIV is not typically considered to be a laughing matter, but it’s no longer a death sentence, either. The important thing is getting tested, especially if you’re in a high risk group – and, critically, if you’re living in a state that has one of the...
RiseUp MS

RiseUp MS

“RISE UP!” College Access Initiative The Challenge On behalf of the Mississippi Institutions of Higher Learning (IHL), we were tasked with developing a multi-year, multi-platform college access outreach initiative, emphasizing at-risk and underserved youth across the...