NEws
MWB Wins 19 ADDY Awards after an Unprecedented 2020
So, we cleaned up at the 2020 ADDYs presented by AAF Jackson. As in 19 ADDY Awards — four gold, nine silver, two Best of Show, and the Mosaic Award. In the midst of COVID, pulled out some stellar campaigns for our partner clients, specifically for broadcast, online...
The Whirling Dervish of C
Embrace YOUR own creativity! Take a journey through the land of Sketch with the Whirling Dervish of C., a tale of creativity for all ages. Illustrated by Emily DeVault Foose Written by Tim Mask and Marc Leffler Music by Alice McPhail Narration by Cookie and Marc...
Why Is LinkedIn Overlooked and Underutilized
LinkedIn is one of the underutilized free social marketing tools available today. How many times have you heard people say that LinkedIn is only valuable if you’re looking for a job? It’s so much more than that. It’s a great place to network, generate leads and even...
Thinking Outside The Box
The way so many people think often falls within the confines of what is easy, safe or familiar. Sometimes a good idea can come from an ‘inside the box’ mindset, but rarely will it take your business to the next level. Taking a leap of faith is a very scary...
MWB Scores for Tourism at ADDY Awards
JACKSON, MS - Creative content company MWB took home Overall Best of Show honors at the 2020 Jackson American Advertising Federation (AAF) awards on Tuesday, February 18. The "My City" campaign - a hospitality and tourism campaign MWB developed with partner client...
Why The Client Agency Relationship Matters
Your clients know their business and we know ours. They know their target audience and products, and we know how to reach them. The dynamic of the client-agency relationship is sometimes easy, but sometimes has it’s challenges. Through the good times and difficult...
Why Having Fun At Work Is Important For Business Success
What’s the first thing you feel when you get out of bed? Do you dread the day ahead. Are you already stressed out just thinking about what lies ahead? Do you wish you were doing anything else besides going to work? Or…… do you feel a rush of excitement. Is there a...
10 Reason Why Adding A Podcast Will Benefit Your Marketing Strategy
In today’s society it seems like nobody slows down enough watch or read anything. This is a big reason why podcasts have become the “it” thing. You can listen to a podcast while doing any number of everyday items. You can listen while running, driving or even walking...
There Are No Boring Brands, Just Boring Branding
You’ve been there before. You meet someone new and engage in small talk. They begin to tell you about some widget their company manufactures and its different uses. Like clockwork, the end of the conversation falls back on how boring their particular industry is. They...
MWB CEO Peter Marks: Lessons learned from 30 years in this crazy game.
How did I get into the advertising business? When I first graduated from college, I moved to Chicago to attend Northwestern and start working toward a Masters in Advertising. It was always a foregone conclusion that I would go into the family ad business, Gordon Marks...
The Best And Worst Christmas Movies Of All Time
There’s no better way to get in the Christmas spirit than gathering with friends and family to watch a timeless holiday classic. Some love them and some loathe them, but agreeing on which ones are good and which ones are better left unwatched is always a topic of...
Debunking Advertising Myths
Advertising and marketing has been around since the beginning of time. Dating back to carvings from ancient Egyptians, advertising was born when individuals recognized the the concept of comparative advantage and chose to barter items. However, the advertising...
The Importance of a Quality Website
Close to 90% of consumers today will perform online research before they make a purchase. This goes for both products or services. This reason alone should tell you the importance of a quality website. Your website is the backbone of your business. It’s the landing...
Why Influencer Marketing Is Influential
Who are influencers and what is influencer marketing? Influencers consist of people or groups of people considered to be an expert in a specific field. Influencers do exactly what the name suggests - they influence other people. They are seen as a knowledgable source...