NEws
Why Your Blog Stinks and What You Can Do To Fix It
What’s that smell you can’t seem to pinpoint? It’s your blog - it stinks. It’s not effective. Having a blog has a lot of similarities to a company’s social media efforts. So many do it because somebody told them it needed to be done. Don’t even bother with it if you...
MWB50 Mississippi Tourism with Marlo Dorsey
The first series in MWB's 50th anniversary "Create For Good" focuses on the impact that tourism and hospitality have for Mississippi. Tourism is BIG business for the cities and regions across our state. Joining us in-studio to discuss both statewide tourism as well as...
Why The Client Agency Relationship Matters
Your clients know their business and we know ours. They know their target audience and products, and we know how to reach them. The dynamic of the client-agency relationship is sometimes easy, but sometimes has it’s challenges. Through the good times and difficult...
Why Having Fun At Work Is Important For Business Success
What’s the first thing you feel when you get out of bed? Do you dread the day ahead. Are you already stressed out just thinking about what lies ahead? Do you wish you were doing anything else besides going to work? Or…… do you feel a rush of excitement. Is there a...
10 Reason Why Adding A Podcast Will Benefit Your Marketing Strategy
In today’s society it seems like nobody slows down enough watch or read anything. This is a big reason why podcasts have become the “it” thing. You can listen to a podcast while doing any number of everyday items. You can listen while running, driving or even walking...
There Are No Boring Brands, Just Boring Branding
You’ve been there before. You meet someone new and engage in small talk. They begin to tell you about some widget their company manufactures and its different uses. Like clockwork, the end of the conversation falls back on how boring their particular industry is. They...
MWB CEO Peter Marks: Lessons learned from 30 years in this crazy game.
How did I get into the advertising business? When I first graduated from college, I moved to Chicago to attend Northwestern and start working toward a Masters in Advertising. It was always a foregone conclusion that I would go into the family ad business, Gordon Marks...
The Best And Worst Christmas Movies Of All Time
There’s no better way to get in the Christmas spirit than gathering with friends and family to watch a timeless holiday classic. Some love them and some loathe them, but agreeing on which ones are good and which ones are better left unwatched is always a topic of...
Debunking Advertising Myths
Advertising and marketing has been around since the beginning of time. Dating back to carvings from ancient Egyptians, advertising was born when individuals recognized the the concept of comparative advantage and chose to barter items. However, the advertising...
The Importance of a Quality Website
Close to 90% of consumers today will perform online research before they make a purchase. This goes for both products or services. This reason alone should tell you the importance of a quality website. Your website is the backbone of your business. It’s the landing...
Why Influencer Marketing Is Influential
Who are influencers and what is influencer marketing? Influencers consist of people or groups of people considered to be an expert in a specific field. Influencers do exactly what the name suggests - they influence other people. They are seen as a knowledgable source...
The Importance Of Understanding Emojis
With the explosion of social media in people’s everyday lives, the use of emojis has taken on a life of its own. Originally meaning pictograph, the word emoji comes from Japanese e (絵, "picture") + moji (文字, "character”). They first appeared on Japanese phones as...
3 Reasons You Need To Add Video Marketing To Your Strategy
1. Social Platforms Love Videos Studies show that nearly 50% of people are more likely to share video content as opposed to any other type of content. Video is much more engaging to social users. They automatically play in Facebook, Twitter and Instagram, making it...
What Is Creativity, And Why Is It Important For Business Success
Creativity is the process of turning visionary and imaginative ideas into reality. It involves two processes: thinking , then taking that thought and producing something tangible. Many people confuse imagination with creativity. Imagination is necessary for...