NEws
MWB Adds New Talent, Partner Clients
In the first few months of 2020, MWB has added new talent to our creative staff, expanding our service offerings and capabilities. We are additionally thankful for new partner clients who have tapped MWB for brand development and marketing services.New HiresBobby...
MWB Zoom Contest Winner Announced
While there may be a lot of uncertainty in the world right now, there's one thing that even COVID-19 can't disrupt. That's creativity. Well, that and Zoom meetings. We challenged our staff to join those two ideas together, applying their creativity to the now...
There Are No Boring Brands, Just Boring Branding
You’ve been there before. You meet someone new and engage in small talk. They begin to tell you about some widget their company manufactures and its different uses. Like clockwork, the end of the conversation falls back on how boring their particular industry is. They...
MWB CEO Peter Marks: Lessons learned from 30 years in this crazy game.
How did I get into the advertising business? When I first graduated from college, I moved to Chicago to attend Northwestern and start working toward a Masters in Advertising. It was always a foregone conclusion that I would go into the family ad business, Gordon Marks...
The Best And Worst Christmas Movies Of All Time
There’s no better way to get in the Christmas spirit than gathering with friends and family to watch a timeless holiday classic. Some love them and some loathe them, but agreeing on which ones are good and which ones are better left unwatched is always a topic of...
Debunking Advertising Myths
Advertising and marketing has been around since the beginning of time. Dating back to carvings from ancient Egyptians, advertising was born when individuals recognized the the concept of comparative advantage and chose to barter items. However, the advertising...
The Importance of a Quality Website
Close to 90% of consumers today will perform online research before they make a purchase. This goes for both products or services. This reason alone should tell you the importance of a quality website. Your website is the backbone of your business. It’s the landing...
Why Influencer Marketing Is Influential
Who are influencers and what is influencer marketing? Influencers consist of people or groups of people considered to be an expert in a specific field. Influencers do exactly what the name suggests - they influence other people. They are seen as a knowledgable source...
The Importance Of Understanding Emojis
With the explosion of social media in people’s everyday lives, the use of emojis has taken on a life of its own. Originally meaning pictograph, the word emoji comes from Japanese e (絵, "picture") + moji (文字, "character”). They first appeared on Japanese phones as...
3 Reasons You Need To Add Video Marketing To Your Strategy
1. Social Platforms Love Videos Studies show that nearly 50% of people are more likely to share video content as opposed to any other type of content. Video is much more engaging to social users. They automatically play in Facebook, Twitter and Instagram, making it...
What Is Creativity, And Why Is It Important For Business Success
Creativity is the process of turning visionary and imaginative ideas into reality. It involves two processes: thinking , then taking that thought and producing something tangible. Many people confuse imagination with creativity. Imagination is necessary for...
The Impact Of Tourism In Mississippi
Mississippi is a place of great history and culture. It’s the Birthplace of America’s Music, a food destination and home to the friendliest people you will ever meet. We aren’t called the Hospitality State for nothing. It’s a place that many don’t think about...
Why Businesses Overcomplicate Their Social Media Efforts
Social media is defined as online communities that allow people to share content quickly, easily and in real-time. The ability to share opinions, photos or events has completely changed the way everybody lives their lives. In a nutshell, people engage in different...
MWB Grow: MWB Adds Grant Writing Services
MWB has added grant search and grant writing to its portfolio of services. Branded MWB Grow, the services are focused on helping small and medium-sized nonprofits find and access funding through a national grant database and the subsequent application process. “MWB’s...