Florida Marketing Campaigns
MWB is a marketing agency with 50+ years of helping businesses grow and promoting economic development at the regional and state level. A few samples of some of our most recent work for Florida-based economic development and tourism clients are shown below. What can we do for you? To learn more about our services or discuss your specific needs, please contact us.
Highlands County Economic Development
Since 2020, MWB has worked with Highlands County’s economic development office to attract business investment in the central Florida county. MWB works with Highlands County to develop print, digital, video, and social media content.
Video & Motion Graphics
Quality of Place Video
Target Industries Animation
Video Advertising
MWB interviewed Highlands County business leaders to create a testimonial-based video advertising campaign promoting the county’s pro-business policies and unique amenities. The campaign ran on streaming video services, targeting business leaders in key metro areas.
Infographics
We also developed a series of one-page marketing pieces for Highlands County’s target industries, providing facts and figures relevant to each audience. The graphics we developed were also used to create animated digital display ads.
Palm Coast Economic Development
In 2008, the Palm Coast metro was recognized as the fastest-growing in the United States and, today, the city remains in the top ten of that list. We worked with them to develop a website designed to attract businesses in industries that align with the city’s vision for the future. Visit Site
WEBSITE DESIGN AND DEVELOPMENT
Florida First Sites
One of our newer Florida-based projects is Florida First Sites, a partnership with the site selection consultant Global Location Strategies and Florida Power & Light to market available sites in ten Florida counties.
Video & Motion Graphics
Using available drone footage and satellite photography, we produced short motion graphics videos that illustrate site boundaries, highlight infrastructure and amenities, and promote regional advantages.
Custom Maps & Infographics
Additionally, we designed custom-illustrated maps for each county plus one-page flyers promoting specific sites and business corridors.
Aerospace Alliance
The Aerospace Alliance is an initiative to establish the states of Florida, Alabama, Mississippi, and Louisiana as a world-class regional aviation and aerospace corridor. To support the Tallahassee-based initiative, we designed and developed a website that details the unique assets and installations located within the four-state region. Visit Site
WEBSITE DESIGN AND DEVELOPMENT
Lake Economic Area Development Partnership
The LEAD (Lake Economic Area Development Partnership) works to attract new business and promote existing business growth within Lake County, Florida. We designed and developed a new website for the partnership to promote their business advantages, resources, and assets. Visit Site
WEBSITE DESIGN AND DEVELOPMENT
Charlotte County Economic Development
We support Charlotte County Economic Development in a variety of ways, including updates to an existing website, proposal and presentation design, email marketing content, and digital display advertising.
Digital Display
Annual Report
Glades County
Glades County is an incredible festive place. And what better way to let people know than to create a series of festival posters?
Gilchrist County
Florida is known for its miles and miles of shoreline. Did you know that it is also home to an abundant supply of natural springs? Those beautiful clear aquifer waters are world renowned and Gilchrist County is home to some of the best.
Desoto County
Video Advertising
Taylor County
There’s an inspiring and true comeback story in Talor County. And it all starts with you.
Florida’s Great Northwest
To promote business attraction and growth in Florida’s ten northwest counties, collectively known as “Florida’s Great Northwest,” we partnered with the economic development consultant Vision First Advisors to promote opportunities available through the Triumph Gulf Coast Incentive Fund.
Video and Motion Graphics
MWB conducted video interviews of executives whose companies had received Triumph funding and shot b-roll video at their facilities. Adding in video provided by economic development partners, we positioned the Triumph Fund as a unique opportunity to rethink Northwest Florida and benefit from an unprecedented opportunity.
We developed a map animation for the video that shows Florida’s position in North America (for international viewers), highlighting Northwest Florida’s 12 counties and the locations of Triumph-funded projects throughout the region.
Destination Panama City
MWB has worked with Destination Panama City since late 2022, helping promote tourism to the city and attract travelers to its vibrant downtown and St. Andrew’s neighborhoods.
Print Advertising Campaign
Advertising campaigns were designed to draw on the city’s laid-back artistic spirit with wistful poetry and family-oriented imagery.
Social Media Video
To support Destination Panama City’s in-house social media marketing team, we produce short, eye-catching videos that blend motion graphics, still photography, and video to promote the city’s local events, featured blog posts, and more.
Visitor Guide
Most recently, MWB completed a 48-page visitor guide with full listings of the Panama City’s dining, lodging, and site-seeing attractions. MWB provided all graphic design, copywriting, and print production services for the guide.
Contact Us
Please message us if you’d like to learn more about working with MWB. We look forward to hearing from you!
Jana Bell
601.977.9200
erica.robinson@mwb.com