Eyes are on us. Let’s give them something to see.
The eyes of the universe are upon us. At least the college football universe. And that’s a pretty big universe. Mississippi State and Ole Miss are both unbeaten, on top of the strongest division of the strongest conference in the country, and sit #1 and #3 in the polls, respectively.¬†Game Day came to Mississippi two weeks in a row. There’s a lot of football left to play but for the first time ever, it is possible that the two best teams in the land will square off to decide the next year’s residence of the Golden Egg.
Right now Mississippi is one of the most, if not the most, visible state in the United States. We do have some amazingly good football going on for sure. But folks taking a look at Mississippi need to understand that athletics and football are just one thing we’re great at. We all know there is so much more to this state.
While everyone is looking, let’s give them a show.
Chances are if you’re engaging someone out of state in the next few weeks, the leading topic of conservation will be football. Let’s claim it. Then let’s use it. Use it as a springboard to say, “now let me tell you what else…”
What else? The University of Southern Mississippi has one of the best polymer science programs in the world. Back in Oxford we have the corporate headquarters of one of the fastest growing private software companies in the country. Skip down to Starkville and we find the corporate headquarters of a company working to solve issues arising from the “Internet of Things”… solutions to problems that don’t yet exist! The capital city area is home to a corporation working to ensure Mississippi is the first to have fiber-to-home networks essentially statewide. A financial services firm is focused on solutions to increase health care quality while also lowering costs. Speaking of health care, we should evangelize the incredible research happening at our state research hospital. Some of that research will be instrumental in mankind walking on the surface of Mars. Speaking of space travel, the propulsion systems that will take us there will be tested on the Mississippi Gulf Coast. It should be no surprise that Mississippi is playing such a pivotal role in the development of commercial space flight.
World Class IT companies who call Mississippi home are expanding. We’re the home to the headquarters of the second-largest nuclear power fleet in the U.S. We’re a top state for entrepreneurial activity. Yes, we are the last state to host a TEDx event, but one look at the TEDxJackson speaker list and you realize that we’re about to host one of the best. Contrary to popular belief, we’re a state on the rise. So let’s make sure that we actively contradict that popular belief.
Absolutely talk about how we have leading college football teams. Then talk about how we are poised to be a leader in the Knowledge Economy. I know it, you know, and this is our chance to let everyone know it.