Us A Line

18 Northtown Drive  Jackson, MS 39211  p: 601.977.9200  f: 601.977.9257


February 16th, 2018

🎶 Mississippi #BlackHistoryMonth Playlist 🎶

More than the Blues, black Mississippians have long pioneered and influenced American and international music. Here's a selection of some of our favorite African American singers and musicians from Mississippi. 

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January 24th, 2018

Top Five Things Have In Your Car in a Weather Emergency

Weather emergencies can happen anywhere: severe thunderstorms, flash flooding, tornados, fallen trees, blocked roads, (we could go on). The important thing is to be prepared. Take this checklist and do an inventory of your car. What can you do up your safety today? This week? So, Friends, let's start with our vehicles. See if you can complete this list by the time the weekend rolls around! Here...

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January 17th, 2018

Interview: Chip Pickering – Net Neutrality

Chip Pickering is the CEO of INCOMPAS, a trade association, formerly known as COMPTEL, that represents internet, streaming, communications and technology companies and advocates for laws and policies that promote competition, innovation and economic development across all networks. Pickering is a six-term Congressman representing Mississippi’s Third District from 1997 to 2009, where he served on the Energy & Commerce Committee as vice chairman and a member...

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January 8th, 2018

This machine transforms STEM into STEAM

When we started up a robotics team as part of MWB's Spark-O-Matic program last August, the thinking was it would be an amazing opportunity for our students to hone their STEM-based skills. Enhancing STEM knowledge through designing, building and programing a robot is, after all, what programs like FIRST Robotics are all about. Yet, I have to admit I was kind of hesitant about one thing:...

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December 14th, 2017

Interview: Roberto Gallardo – Net Neutrality

Roberto Gallardo, Ph.D., is a community and regional economics specialist at the Purdue Center for Regional Development, specializing in the use and application of broadband and other information technologies in rural communities. He is the former director of the Intelligent Community Institute at Mississippi State University Extension Service where he and his team conducted research and provided outreach services to help rural Mississippi communities transition into...

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December 5th, 2017

MWB powered Spark-O-Matic program incubates first student-led digital production company

Command-Z produces Medgar Evers tribute video in initial project. JACKSON, MS - In the fall of 2016, Marc Leffler - creative director and equity partner with the Jackson-based creative firm Maris, West & Baker (MWB) - launched a pilot program focused on teaching digital media creation skills to youth in underserved communities. The program, called Spark-O-Matic, took on about a dozen regular students from neighborhoods across...

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November 22nd, 2017

Spark-O-Matic Births Command Z Productions

[caption id="attachment_7076" align="aligncenter" width="600"] Command Z Founders, Left to Right: Emmanuel McDougal, Kelvin Walton, and Zale Smith. Far right, Spark-O-Matic founder Marc Leffler.[/caption] About a year or so ago, MWB creative director launched a new program aimed at digital media skills education for youth. Marc partnered with a local library system to host the program, which consists of about a dozen youth from Jackson, Mississippi. A...

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October 17th, 2017

“My City” Destination Branding Project Snares Big Honor

MWB's project for Visit Jackson honored at London City/Nation/Place Awards   It began with a realization about the power of sound and symphony...the concept of lyrical branding. Assigning qualities to a place through the use of original song and melody. Visit Jackson, the organization tasked with promoting hospitality and tourism for Mississippi's capital city, sought to create a campaign that would establish the place as a...

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September 19th, 2017

Love (And Light) Diffuse Naturally

There's a theory talked about in academic circles to describe how new ideas, innovations, are spread. It's called Diffusion Theory. And while it's seldom talked about in advertising circles (at least not the ones I find myself in), diffusion theory might just be the bedrock upon which the ad biz is built. The actual theory, developed by Everett Rogers in the early '60s, happens to possess many...

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September 13th, 2017

MWB Names Tim Mask as new agency president

JACKSON, Miss. (September 13, 2017) – Jackson Advertising Agency, Maris, West & Baker (MWB), announced that Tim Mask has been named the President of the agency, effective immediately. Mask, who will be the fifth president, is a nearly 19-year veteran of the Mississippi-based agency, which he joined in 1999. Peter Marks, who has served as CEO and President of the agency since 2006, will continue in...

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