Physician Marketing: Is it Time for an Office Makeover?

Improving the aesthetics of your practice is a strategic move you can’t afford to pass over as you continue to build your brand and image. Right or wrong, patients make judgements about the quality of care they will receive based on the look and feel your...

Online Videos Offer Bang for the Marketing Buck

Online video is a popular, inexpensive and affordable way to reach potential patients, according to a recent hospital marketing survey. If you’re looking for a cost-effective way to market your business, look no further than online video, according to Pamela...

Internal Brand Buy-In: A Vital Part of Every Marketing Plan

The leadership, managers and support staff who work at your practice are, in fact, the real face of your brand, and they can make or break the image you’re trying to portray. Your brand, the image you convey to patients and out in the marketplace, is a key...