Debunking Advertising Myths

Debunking Advertising Myths

Advertising and marketing has been around since the beginning of time. Dating back to carvings from ancient Egyptians, advertising was born when individuals recognized the the concept of comparative advantage and chose to barter items. However, the advertising...
The Importance of a Quality Website

The Importance of a Quality Website

Close to 90% of consumers today will perform online research before they make a purchase. This goes for both products or services. This reason alone should tell you the importance of a quality website. Your website is the backbone of your business. It’s the landing...
Why Influencer Marketing Is Influential

Why Influencer Marketing Is Influential

Who are influencers and what is influencer marketing? Influencers consist of people or groups of people considered to be an expert in a specific field. Influencers do exactly what the name suggests – they influence other people. They are seen as a knowledgable...
The Importance Of Understanding Emojis

The Importance Of Understanding Emojis

With the explosion of social media in people’s everyday lives, the use of emojis has taken on a life of its own. Originally meaning pictograph, the word emoji comes from Japanese e (絵, “picture”) + moji (文字, “character”). They first appeared on...