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MWB Unveils New Brand Identity for Newk’s

Newk’s Express Caf√© was interested in strengthening their brand recognition for the locations outside of Mississippi. The restaurant had all the right ingredients in place, but market research identified one issue that could hamper awareness and growth‚Äîthe...

Shack Up Inn Posters: 2008-2013

The Shack Up Inn is a Clarksdale, Mississippi, travel attraction that offers overnight lodging in rehabilitated, old sharecropper shacks. We started creating posters for them back in 2008. Even today, it’s interesting to us how these grungy Shack Up posters have...

How our RAT helped reduce smoking by 75%

Maris, West & Baker has handled Mississippi’s tobacco prevention and cessation accounts since 1998. When we first started, youth tobacco use had reached an all-time high in Mississippi with 23% of public middle school students reporting current smoking. We...
Brand Rejuvenation: Getting Your Mojo Back & Working

Brand Rejuvenation: Getting Your Mojo Back & Working

My colleague Tim Mask had posted an article a few days ago about not allowing negative circumstances to overpower your brand. Based on my experience, I wanted to offer my take on this idea. Before coming to Maris, West & Baker over a year ago, I held positions...