So, we cleaned up at the 2020 ADDYs presented by AAF Jackson.
As in 19 ADDY Awards — four gold, nine silver, two Best of Show, and the Mosaic Award. In the midst of COVID, pulled out some stellar campaigns for our partner clients, specifically for broadcast, online video, interactive, digital, and more.
Our own Marc Leffler, MWB Partner/Creative Director, won Addys for Creative Director of the Year and Copywriter of the Year! And one of our newer major scores, Melanie Appel, MWB Graphic Designer, won her first Addy as Graphic Designer of the Year!
As part of Mississippi’s tourism recovery efforts following the COVID-19 pandemic, we produced destination marketing campaigns for Mississippi tourism and local destination marketing organizations (DMOs) around the state demonstrating how Mississippi locales and attractions safely reopened.
The partner client winners included Visit Jackson, Visit Mississippi, Visit Grenada, in addition to our Lucky Buck campaign for the Mississippi Lottery Corporation.
GOLD
- Discover JXN TV
- Discover JXN “Family”
- Discover JXN “Food”
- Visit Grenada Interactive
SILVER
- Visit MS “Welcome Back” TV
- Discover JXN “Civil Rights”
- Discover JXN “Wanderlust”
- Free Locals Interactive
- Free Locals Feed Your Soul
- MS Lottery Lucky Buck Intro
- MS Lottery Extra Buck
- MS Lottery Lucky Buck Campaign
- City with Soul Strong Video
BEST OF SHOW OVERALL
- Discover JXN Campaign
BEST OF SHOW DIGITAL
- City with Soul Strong video
MOSIAC AWARD
- Jackson Free Locals Campaign
CREATIVE DIRECTOR OF THE YEAR
Marc Leffler
COPYWRITER OF THE YEAR
Marc Leffler
GRAPHIC DESIGNER OF THE YEAR
Melanie Appel
