1. Social Platforms Love Videos

Studies show that nearly 50% of people are more likely to share video content as opposed to any other type of content. Video is much more engaging to social users. They automatically play in Facebook, Twitter and Instagram, making it much more likely someone will stop to view your content.

2. Google Has A Deep Affection For Videos

You are more than 50 times more likely to show up first on Google if you have multiple videos embedded on your website. Google owns YouTube after – so they are kind of calling the shots here. Around 5 billion videos are watched on YouTube every single day. That in itself should tell you how important videos are to your marketing strategy.

3. Nearly 80% Of People Watch Online Videos Every Week

This is a staggering statistic. To add to this – around 55% of people view some type of online video EVERY SINGE DAY!!! 

Video is a lot like pizza. Even when it’s not that great, it’s still pretty dang good.
The popularity of video just can’t be ignored. The digital landscape can sometimes be impersonal. Videos give your brand a personality that can relate to consumers more so than any other content.