Fondren Underground may not be “underground” much longer. A series of MWB-crafted gig posters promoting the venue‚ a spot where undiscovered acts come to play‚ is being showcased in Lurzer’s Archive. Archive, a print and online magazine featuring “the best print campaigns, TV commercials and digital designs from around the world,” is a pretty cool place for Fondren Underground to appear.
“Wow,” said Patrick Harkins, owner of Fondren Underground and the Fondren Guitar shop next door, on hearing the news. “Does that mean we’re huge in Belgium? Seriously, it’s quite an honor to see us in there. The posters are working great to get bands from around here up on the stage. Now maybe we’ll get some international acts, too.”
Through the illustrations, by MWB’s own Melissa Burns, the gig posters have an indie-rock, even goth edge. And through the lines, we play up the fact that most of the groups who take the stage are up-and-coming student rock bands still honing their craft. That, and the fact that Fondren Underground happens to actually be located underground, in the building’s basement.
This just in: Patrick says anybody from Belgium gets in for free.