What’s being reported about your company? What do your customers think of your company? How do they feel about your competitors? What things are you doing right? What are you doing wrong? Is anyone out there trying to undermine your reputation?
Until recent years, gathering this type of market intelligence was cost-prohibitive for all but the largest businesses. Fortunately, that’s not the case anymore.
At Maris, West & Baker, we offer sophisticated social media monitoring services that let you stay on top of your online and social presence. We monitor Facebook, Twitter and other microblogs, blogs, video sharing websites and more. Based on the information we gather, we can then analyze the online conversations to identify trends – what topics are being discussed most and is the overall sentiment positive or negative?
As a result, you can make better, more informed decisions. You can compete more effectively with your competitors. You can thank customers for positive reviews and turn around negative customer experiences. You can prevent service issues from getting out of control. And you can leverage positive buzz and build on it.