Maris, West & Baker’s work for the Shack Up Inn has received a 2011 One Show award, one of the most prestigious honors in advertising. The One Show is a global advertising competition judged by representatives of the world’s top advertising agencies. The campaign was the only American entry to win in the poster campaign category.
‚ÄúOur work was honored alongside Brazilian work for Volkswagen and Nike, a German campaign for Lego, and posters from India for Hewlett Packard,‚Äù said MWB President, Peter Marks. ‚ÄúTo me, the most exciting thing about this win is it demonstrates that the work we’re doing right here in Mississippi is competitive on a global level.‚Äù
The Shack Up Inn is a business in Clarksdale, Mississippi, which offers overnight lodging in renovated sharecropper shacks. Their posters were designed by Keith Fraser (Associate Creative Director) and written by Randy Lynn and Marc Leffler (Creative Directors). The campaign was previously honored with a national Addy Award from the American Advertising Federation in 2010.
