Seeing is believing.
OK, stop gawking and get back to work.
These question were asked at the Maris West & Baker DigMe Conference last month just as lots of web chatter was being devoted to this topic worldwide. What happened to Facebook views? Did it change? Was it because of pushing more ads? Are we actually seeing LESS posts overall?
Here is an article by TechCrunch.com that emphatically and empirically answers NO to all of the above:
It was written by Josh Constine, a technology journalist specializing in deep analysis of social products. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the ads API, page management, e-commerce and music technology.
“I think it raises some issues for companies that are doing their social media in-house. If the content isn’t high quality and relevant, it’s more likely to get labeled as spam,” Randy Lynn, vice president at MWB noted this morning. That brings me to…
1. Good content counts. Facebook knows what QUALITY content is and knows what is spam. No spammy for my wall, please. Thank you.
2. Analytics are important. You should be keeping up with all the reports, counts and metrics you can get your hands on for all of your social media marketing tools.
3. This is the BIG selling season (duh) and connecting with customers with relevant conversations is critical. It’s not about deluging them with sales pitches. The short-term (holidays) and long-term (life-time) results (cha-ching) are worth it.
OK, now back to work.
Many of the communiciation strategies used to prevent teen tobacco use can work for teen pregnancy prevention campaigns. But there are some very important differences between the two issues. (more…)