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Tag: experiential branding

April 21st, 2017

What, Exactly, Is This “Brand” Thing?

MWB CLASSIC

Originally published 2013

A colleague of mine and I were recently having “shop talk” over the weekend, discussing various marketing campaigns that we’ve developed over the past few years. The conversation eventually turned to the concept of branding.  We compared products that have a brand, those that don’t, attributes of a brand, etc.  As the dialogue became more and more abstract, my colleague finally said, “I mean, how are you supposed to explain to clients what makes a brand, when I have trouble explaining to myself?” (more…)

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