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Tag: abstract

March 13th, 2012

What, Exactly, Is This “Brand” Thing?

A colleague of mine and I were recently having “shop talk” over the weekend, discussing various marketing campaigns that we’ve developed over the past few years. The conversation eventually turned to the concept of branding.  We compared products that have a brand, those that don’t, attributes of a brand, etc.  As the dialogue become more and more abstract, my colleague finally said, “I mean, how are you supposed to explain to clients what makes a brand, when I have trouble explaining to myself?” Continue reading “What, Exactly, Is This “Brand” Thing?” »

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