Us A Line

18 Northtown Drive  Jackson, MS 39211  p: 601.977.9200  f: 601.977.9257


January 11th, 2017

What does success look like?

Obvious...and overlooked We conduct these things we call "Brand Impact Sessions" for companies and organizations. We invested some grey matter into what to actually call these sessions, but really the name isn't that important. We've called them three or four different things over the past few years. Most agencies have their own "proprietary" brand planning process with a tre-cool moniker. One large agency titles their process "360-degree branding."...

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December 2nd, 2016

Interview: Ashton Zeller, Director of Research at Algix

If you’re like most people, you probably don’t associate algae with cutting-edge technology. The thought of algae may call to mind things like pond scum and oceanic dead zones. But, contrary to their lowly reputation, algae are among the most diverse and widespread organisms on the planet, and algae research is fueling some very exciting new research and applications. Based in Meridian, Mississippi, Algix is one...

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December 1st, 2016

For re-invigorating your creativity, nothing beats letting your freak flag fly.

"You have a freak flag, you just don't fly it." -- Luke Wilson's character Ben in Family Stone With the holiday season upon us, it feels fitting to start things off with a good quote from a nice, cockle-warming holiday movie. At that particular moment in Family Stone, Luke Wilson as Ben is offering advice to Sarah Jessica Parker, whose character Meredith is so tightly wound...

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November 21st, 2016

Ad agencies know they’re getting it wrong, but not for the reason they think.

Saying "advertising" isn't connecting with "consumers" is only a symptom. Thinking in terms of "advertising" and "consumers" is the underlying disease. It was inevitable in a political season driven by marketing and positioning that post-election analysis would filter into the larger marketing/advertising industry. A recent article published in the WSJ discussed how ad agencies bemoaned the "disconnect" with Middle America. So much so that the CEO of...

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September 13th, 2016

Top Three Tips for Fast Casual Startup

  Chipotle: the smell of money Panera bread: this classy dough is on the rise Lum’s: the collapse of an overextended wiener Many a food lover/business owner has wanted to create an easily replicable food chain that becomes a well-loved cash cow. If you are looking to start your own, here are our TOP Three Tips for a Fast Casual Startup. Tip #1. Be known for...

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August 30th, 2016

A classic lesson in creative writing: Remember Scrambled Eggs

“Scrambled Eggs Oh my baby how I love your legs Not as much as I love scrambled eggs Oh, we should eat some scrambled eggs” Those words, as you may or may not know, were the rather inauspicious starter lyrics to one of the most popular and oft-covered songs in history—Yesterday by Paul McCartney. As an advertising copywriter for more than a decade, and occasional songwriter...

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August 19th, 2016

A special #MWBeer30

  Please join us for a very special #MWBeer30 on Friday, 8/26 4-6PM. This event is being co-sponsored by and held at Coalesce on State Street in Downtown Jackson. Our guest speakers will be Darko and Catherine Sarenac to talk about Jackson's first Maker's Space taking root at Brown Elementary. #ForBatonRouge On another note, we are taking the opportunity for this #MWBeer30 to also stage a...

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July 26th, 2016

MWB Spark-O-Matic: Let the multimedia mentoring and marvelous mayhem begin!

Do you have the digital skills to pay the bills? And are you ready, by chance, for the opportunity to share those skills with middle school students as a multimedia mentor? Because there is a real need. Yes, scads of middle schoolers have already reached PhD level on Pokemon Go, but research shows that, by and large, they’re not getting the digital and creative literacy know-how...

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June 23rd, 2016

How “The HAM” is Taking the Country by Storm: Storytelling’s Modern Creative Genius

About a year ago, I stumbled across a recording on YouTube of Lin Manuel’s “Hamilton Mixtape” from a May 2009 “Evening of Poetry at the White House.” Suppress your yawns, for on that innocuous night, poetry got stood on its head in a magnificent way. Truly, it's pure magic to watch. In that moment, it was blatantly evident that I was watching someone extraordinary. Who was...

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June 22nd, 2016

Building the Next Silicon Valley

My friend Joe Stradinger of Edge Theory has often spoken of the idea of a "Silicon Delta." Tech companies and a knowledge-based workforce in Mississippi. I think we all realize that the way Mississippi can "win the future" is through being highly competitive in the knowledge economy and growing/retaining/attracting more of these leading edge companies. The idea of a "Silicon Delta" is definitely exciting. As it turns...

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