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Blog

November 19th, 2010

Winter, Spring, Summer Or Fall—All You Got To Do Is Call.

In his spare time when he's not busy coding websites, shooting and editing videos or animating motion graphics projects, our illustrious jack-of-all-trades, Tate Nations, likes to take pictures. Did we mention that he's a new dad, too? Here's a series of shots Tate took of our building in each of the four seasons, including one from the "Blizzard of 2010" that took a lot of Mississippi...
 

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November 19th, 2010

Search Engine Optimization: Why it Matters for Small Businesses.

Lately, we've noticed a lot more interest in search engine optimization (SEO) from small business owners here in Mississippi. Rightly so. According to some very recent research, more than 95% of all non-branded search traffic from search engines comes from page-one results. In other words, if your website doesn't come up on the first page, most people are simply not going to see you. (more…)
 

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November 9th, 2010

The Difference Between “Social Marketing” And “Social Media Marketing”

Since about 1998, when we were named the agency of record for Mississippi's youth tobacco prevention and cessation campaign, a large part of our agency's business has been devoted to social marketing. Meaning, we create campaigns that are designed to have a social impact. (more…)
 

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November 5th, 2010

Social Media: Should It Be Part of Your Company’s Marketing Effort?

Despite its great marketing potential, many businesses are understandably reluctant to venture into social media marketing. It's different from advertising, where the conversation is typically one-way. With traditional advertising, you get to tell the public only what you want them to know about your company and, obviously, the emphasis is all positive — great products, wonderful customer service, happy customers and so on. (more…)
 

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October 29th, 2010

When Fifteen-Second Spots Make Sense

The Associated Press reported Wednesday that TV commercials are shrinking to match viewers' shorter attention spans. Fifteen-second TV spots now account for about a third of all placements, an increase of about 70 percent over the past five years. The reasons for this jump were said to include cost savings, the opportunity for greater repetition and increasingly short attention spans. (more…)
 

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October 28th, 2010

Follow MWB on Twitter

Want to stay up-to-date on all things MWB? Follow us on Twitter for news, announcements and insight into current marketing issues.
 

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October 28th, 2010

MWB Welcomes New Clients

Maris, West & Baker is pleased to announce three new account wins in the fourth quarter of 2010. The school laboratory furnishings company, Sheldon Labs, has selected MWB as their agency of record. Online retailer True Habitat has chosen the agency to conduct a search engine marketing campaign for their brand, True Wilderness. And the Mississippi Food Network has partnered with MWB to produce a series...
 

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October 12th, 2010

The Gap Reverses on Logo Change

Social media has the power to affect corporate decisions in sometimes surprising ways. Clothing retailer, The Gap, quietly introduced a new logo to replace its 20-year old "blue box" logo, and they turned to the online design community to "crowdsource" promotional ideas for the brand. But what they actually got was a flood of negative criticism on Facebook and Twitter over the lackluster replacement logo. (more…)
 

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October 12th, 2010

30 Corporate Logo Redesigns

Even iconic company logos benefit from the occasional graphic update. (The Gap's recent logo disaster notwithstanding) Check out Adweek's Adfreak blog showcase of 30 recent corporate logo redesigns. Some of them got it right. Others? Well, you can decide for yourself.
 

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September 24th, 2010

The Worst Ads in America? We didn’t do any of them.

If you're in the marketing biz, you've probably heard the idea that an ad has to be either really good or really bad to get noticed. Well, at Maris, West & Baker, we try really hard to come up with ad campaigns that people like. Not ones that make people want to throw a brick at the TV. There were, however, some agencies last year that...
 

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