Since about 1998, when we were named the agency of record for Mississippi's youth tobacco prevention and cessation campaign, a large part of our agency's business has been devoted to social marketing. Meaning, we create campaigns that are designed to have a social impact. (more…)
Despite its great marketing potential, many businesses are understandably reluctant to venture into social media marketing. It's different from advertising, where the conversation is typically one-way. With traditional advertising, you get to tell the public only what you want them to know about your company and, obviously, the emphasis is all positive — great products, wonderful customer service, happy customers and so on. (more…)
The Associated Press reported Wednesday that TV commercials are shrinking to match viewers' shorter attention spans. Fifteen-second TV spots now account for about a third of all placements, an increase of about 70 percent over the past five years. The reasons for this jump were said to include cost savings, the opportunity for greater repetition and increasingly short attention spans. (more…)
Social media has the power to affect corporate decisions in sometimes surprising ways. Clothing retailer, The Gap, quietly introduced a new logo to replace its 20-year old "blue box" logo, and they turned to the online design community to "crowdsource" promotional ideas for the brand. But what they actually got was a flood of negative criticism on Facebook and Twitter over the lackluster replacement logo. (more…)
Even iconic company logos benefit from the occasional graphic update. (The Gap's recent logo disaster notwithstanding) Check out Adweek's Adfreak blog showcase of 30 recent corporate logo redesigns. Some of them got it right. Others? Well, you can decide for yourself.
If you're in the marketing biz, you've probably heard the idea that an ad has to be either really good or really bad to get noticed. Well, at Maris, West & Baker, we try really hard to come up with ad campaigns that people like. Not ones that make people want to throw a brick at the TV. There were, however, some agencies last year that...
At the national Addy Awards ceremony, held on June 12, 2010, Maris, West & Baker (MWB) won two Gold Addy Awards and one Silver Addy Award for their work on behalf of The Shack Up Inn. With over 60,000 entries on a local level, MWB was among only 250 national winners, and the only Mississippi-based advertising agency to win at the national level. (more…)
Receiving the American Advertising Federation of Jackson’s (AAFJ) prestigious Silver Medal Award has become a long-standing family tradition in the Marks family. Peter Marks, President of Maris, West & Baker (MWB) Advertising Agency, became the 2010 Silver Medal winner during the AAF Jackson’s April membership meeting. (more…)
By the end of the advertising awards ceremony, held February 20th, Maris, West & Baker (MWB) walked away with 14 Gold Addys, 44 Silver Addys, Copywriter of the Year, Art Director of the Year, as well as Best of Show - Broadcast and Best of Show - Public Serivce. Adding it all up, the agency won more total awards than any other Jackson-area advertising agency and...