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Blog

July 18th, 2013

Brand Rejuvenation: Getting Your Mojo Back & Working

My colleague Tim Mask had posted an article a few days ago about not allowing negative circumstances to overpower your brand. Based on my experience, I wanted to offer my take on this idea. Before coming to Maris, West & Baker over a year ago, I held positions in project management and marketing for many years at the storied wireless communications company SkyTel. For any of you not familiar with...
 

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July 17th, 2013

Mississippi’s Creative Economy – First Twitter Forum 7/25

Thursday, July 25 2013, 7pm – 8pm CST. The inaugural Twitter forum sponsored by Mississippi's Creative Economy will be held 7/25 at 7PM and feature visionary technology executive Bruce Deer as the special guest experts. Topics will focus on Mississippi’s role as a leader in emerging technologies, and how a culture of innovation is helping Mississippi leap forward in the new knowledge economy. Follow @MsCreativeEcon and...
 

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June 28th, 2013

MEDC Summer Conference and Bonfire

Maris, West & Baker had the privilege of being one of the title sponsors of the first annual Bonfire on the Beach at the Mississippi Economic Development Council's Summer Conference on June 26th. The conference was engaging and highly substantive, and congratulations to the MEDC staff and partners for pulling off yet another incredible event. The bonfire on the evening of the 26th was set to...
 

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June 24th, 2013

Mind-Blowing Creative Thinking

Courtesy of the Fast Company magazine digital properties comes this funny and strikingly realistic portrayal of the "creative process." I wrote a post a while back discussing that, contrary to the popular image of the "contemplative genius," most moments of inspiration are born as a product of a chaotic environment and a scattered process. I found this infographic this morning and couldn't help but to post and comment on...
 

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June 14th, 2013

News in the New Media

MWB's Tim Mask has some really good insight into the future of newspapers that he put together while preparing a presentation for the Mississippi Press Association's annual convention. Here's a link to his post, News in the New Media. Chances are you've seen the dire headlines about the demise of newspaper media. It's certainly taken a hit over the past few years. But, remember, people have...
 

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February 7th, 2013

Microsite No More: Clearing the Digital Kudzu

BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your website, if you consistently maintain a high bounce rate, you're actually likely doing more harm than good. "Bounce Rate" can have a highly...
 

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November 16th, 2012

Six Public Health Marketing Discoveries

Tim Mask and I have both been thinking a lot about public health marketing this week. It's a strange business. Public health campaigns are typically well researched and evidence-based. Public health marketing professionals typically come from a more academic background than, say, your typical product manager. They also often work for government institutions. So, especially these days, there's a lot of pressure to show cost-effectiveness. Despite all...
 

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November 8th, 2012

Augmented Reality Webinar • 12/06/12 • by MWB

Maris, West & Baker will be hosting a free webinar on Augmented Reality - Thursday, December 6th. Mobile marketing has been a tough nut for advertisers to crack. However, as mobile device usage proliferates our society, it is absolutely necessary to include mobile in our marketing plans. Augmented Reality is an interesting (and really cool) technology that can potentially make mobile a viable advertising platform. If...
 

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September 26th, 2012

MWB to Host DigMe Digital Media Conference

Maris, West & Baker is hosting a brand new conference designed to help Mississippi companies learn new ways to market their companies using advanced website technologies, online advertising and popular social media platforms. DigMe, which gets its name from the conference's focus on Digital Media, will be held October 25, 2012, starting at 8:30 a.m., at Table 100 Banquet & Event Center in Flowood, Mississippi. According...
 

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September 7th, 2012

One of Mississippi’s Best Places to Work!

[caption id="attachment_2438" align="alignnone" width="426"] Maris, West & Baker is named one of Mississippi's best places to work for 2012.[/caption] Maris West & Baker was named as one of Mississippi's BEST PLACES TO WORK in 2012 by the Mississippi Business Journal. We just accepted the award at lunch today. Maris West & Baker is in its 42nd year. Obviously we believe in the long-haul and in doing...
 

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