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Blog

September 26th, 2012

MWB to Host DigMe Digital Media Conference

Maris, West & Baker is hosting a brand new conference designed to help Mississippi companies learn new ways to market their companies using advanced website technologies, online advertising and popular social media platforms. DigMe, which gets its name from the conference's focus on Digital Media, will be held October 25, 2012, starting at 8:30 a.m., at Table 100 Banquet & Event Center in Flowood, Mississippi. According...
 

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September 7th, 2012

One of Mississippi’s Best Places to Work!

[caption id="attachment_2438" align="alignnone" width="426"] Maris, West & Baker is named one of Mississippi's best places to work for 2012.[/caption] Maris West & Baker was named as one of Mississippi's BEST PLACES TO WORK in 2012 by the Mississippi Business Journal. We just accepted the award at lunch today. Maris West & Baker is in its 42nd year. Obviously we believe in the long-haul and in doing...
 

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June 8th, 2012

Behind the Scenes at the 2012 National Addy Awards

They have a saying in Austin, Texas – Keep Austin Weird. Well, Austin, we did our best, thank you very much. At this year's American Advertising Federation National Addy Awards, MWB took home three Gold Addys and one Silver Addy for our Shack Up Inn poster campaign. Now, at face value, that might not strike you as weirdness, but allow me to describe the scene: It's Marc...
 

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May 10th, 2012

Clarion Ledger – Battling Teen Pregnancy: The Right Plan is Key

MWB's Tim Mask wrote an opinion piece for the Clarion Ledger regarding Mississippi's initiative to reduce teen pregnancy rates. The text follows: Addressing teenage pregnancy is the key to Mississippi's social and economic future. But to be successful, it must be done right. (more…)
 

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April 27th, 2012

Six Signs That It’s Time For A New Website

The Internet is now the main way people search for businesses. So if your website isn’t performing, you could be turning away customers. Sure, your website may look attractive enough. And you don’t have any dead links or cheesy under-construction animations. But is your website really doing its job? Or is it hopelessly out of date? Here are six easy ways to tell if it’s time...
 

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April 12th, 2012

Teen Pregnancy – Media Campaign will be Critical Component

This blog post is in reference to an issue that is of utmost importance to many states across the country, but in particular to my home state of Mississippi. As most recently reported by the CDC, Mississippi has the highest teen birthrate in the country. Teen pregnancy is one of, if not the leading, predictor of being economically disadvantaged. Teen pregnancy more often than not leads to lower...
 

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March 29th, 2012

The Business of Getting Attention

Think about the number of marketing messages you see during a typical day: Your morning begins with a commercial on your clock radio. You turn on the TV and a car dealer shouts at you as you brush your teeth. You get dressed, and there's a logo on your pants, your shirt, your watch. You see billboards on your drive to work. And, at work, you...
 

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March 28th, 2012

This May Actually Change Everything (Back To How It Was)

Every time there has been a media "revolution," it's been accompanied by a background chorus crooning "this will change advertising forever." The printing press allowed for ad placement. Radio was "mass communicatin'" (to borrow a line from O Brother Where Art Thou). Television brought video to the masses. Then, later, DVRs allowed the masses to control how they watch it. And the Internet, well, that was...
 

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March 22nd, 2012

What a $19 Logo Doesn’t Buy You

There are lots of companies offering logo design services. Some have the talent and creativity to deliver the goods. Others are known for churning out low-cost logos. There are even websites that will sell you a logo for just $19. Buyer beware if you decide to go the cheap route. Because, while a cheap logo may seem like a great buy initially, such designs usually come...
 

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March 13th, 2012

What, Exactly, Is This “Brand” Thing?

A colleague of mine and I were recently having "shop talk" over the weekend, discussing various marketing campaigns that we've developed over the past few years. The conversation eventually turned to the concept of branding.  We compared products that have a brand, those that don't, attributes of a brand, etc.  As the dialogue become more and more abstract, my colleague finally said, "I mean, how are...
 

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