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Blog

February 7th, 2013

Microsite No More: Clearing the Digital Kudzu

BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your website, if you consistently maintain a high bounce rate, you're actually likely doing more harm than good. "Bounce Rate" can have a highly...
 

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November 16th, 2012

Six Public Health Marketing Discoveries

Tim Mask and I have both been thinking a lot about public health marketing this week. It's a strange business. Public health campaigns are typically well researched and evidence-based. Public health marketing professionals typically come from a more academic background than, say, your typical product manager. They also often work for government institutions. So, especially these days, there's a lot of pressure to show cost-effectiveness. Despite all...
 

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November 8th, 2012

Augmented Reality Webinar • 12/06/12 • by MWB

Maris, West & Baker will be hosting a free webinar on Augmented Reality - Thursday, December 6th. Mobile marketing has been a tough nut for advertisers to crack. However, as mobile device usage proliferates our society, it is absolutely necessary to include mobile in our marketing plans. Augmented Reality is an interesting (and really cool) technology that can potentially make mobile a viable advertising platform. If...
 

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September 26th, 2012

MWB to Host DigMe Digital Media Conference

Maris, West & Baker is hosting a brand new conference designed to help Mississippi companies learn new ways to market their companies using advanced website technologies, online advertising and popular social media platforms. DigMe, which gets its name from the conference's focus on Digital Media, will be held October 25, 2012, starting at 8:30 a.m., at Table 100 Banquet & Event Center in Flowood, Mississippi. According...
 

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September 7th, 2012

One of Mississippi’s Best Places to Work!

[caption id="attachment_2438" align="alignnone" width="426"] Maris, West & Baker is named one of Mississippi's best places to work for 2012.[/caption] Maris West & Baker was named as one of Mississippi's BEST PLACES TO WORK in 2012 by the Mississippi Business Journal. We just accepted the award at lunch today. Maris West & Baker is in its 42nd year. Obviously we believe in the long-haul and in doing...
 

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June 8th, 2012

Behind the Scenes at the 2012 National Addy Awards

They have a saying in Austin, Texas – Keep Austin Weird. Well, Austin, we did our best, thank you very much. At this year's American Advertising Federation National Addy Awards, MWB took home three Gold Addys and one Silver Addy for our Shack Up Inn poster campaign. Now, at face value, that might not strike you as weirdness, but allow me to describe the scene: It's Marc...
 

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May 10th, 2012

Clarion Ledger – Battling Teen Pregnancy: The Right Plan is Key

MWB's Tim Mask wrote an opinion piece for the Clarion Ledger regarding Mississippi's initiative to reduce teen pregnancy rates. The text follows: Addressing teenage pregnancy is the key to Mississippi's social and economic future. But to be successful, it must be done right. (more…)
 

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April 27th, 2012

Six Signs That It’s Time For A New Website

The Internet is now the main way people search for businesses. So if your website isn’t performing, you could be turning away customers. Sure, your website may look attractive enough. And you don’t have any dead links or cheesy under-construction animations. But is your website really doing its job? Or is it hopelessly out of date? Here are six easy ways to tell if it’s time...
 

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April 12th, 2012

Teen Pregnancy – Media Campaign will be Critical Component

This blog post is in reference to an issue that is of utmost importance to many states across the country, but in particular to my home state of Mississippi. As most recently reported by the CDC, Mississippi has the highest teen birthrate in the country. Teen pregnancy is one of, if not the leading, predictor of being economically disadvantaged. Teen pregnancy more often than not leads to lower...
 

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March 29th, 2012

The Business of Getting Attention

Think about the number of marketing messages you see during a typical day: Your morning begins with a commercial on your clock radio. You turn on the TV and a car dealer shouts at you as you brush your teeth. You get dressed, and there's a logo on your pants, your shirt, your watch. You see billboards on your drive to work. And, at work, you...
 

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