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18 Northtown Drive  Jackson, MS 39211  p: 601.977.9200  f: 601.977.9257


April 27th, 2017

The new “advertising” construct

How today's news with ESPN, Ai, and WPP is indicative of the death of "advertising." Sports entertainment goliath ESPN has laid off approximately 100 people, with about half of them being on-air talent. Amazon is introducing a new feature via their Echo that will help you choose your outfit of the day. Multinational advertising conglomerate WPP Group reports exceedingly slow revenue growth as clients "spend less." These three seemingly unrelated stories de jour actually are...

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April 21st, 2017

What, Exactly, Is This “Brand” Thing?

MWB CLASSIC Originally published 2013 A colleague of mine and I were recently having "shop talk" over the weekend, discussing various marketing campaigns that we've developed over the past few years. The conversation eventually turned to the concept of branding.  We compared products that have a brand, those that don't, attributes of a brand, etc.  As the dialogue became more and more abstract, my colleague finally said,...

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April 11th, 2017

Why story and narrative matter…even in marketing

My wife and I have just settled down for the long evening's nap. When what to my wondering eye grabs my vision, But a true crime story on television. Alas it was one my wife had watched hence, And she spilled the "whodunit" just 10 minutes in. Angry was I, and rose with a burst. Why would she tell me??? That is the worst! I turned off the set, and laid...

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January 11th, 2017

What does success look like?

Obvious...and overlooked We conduct these things we call "Brand Impact Sessions" for companies and organizations. We invested some grey matter into what to actually call these sessions, but really the name isn't that important. We've called them three or four different things over the past few years. Most agencies have their own "proprietary" brand planning process with a tre-cool moniker. One large agency titles their process "360-degree branding."...

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December 2nd, 2016

Interview: Ashton Zeller, Director of Research at Algix

If you’re like most people, you probably don’t associate algae with cutting-edge technology. The thought of algae may call to mind things like pond scum and oceanic dead zones. But, contrary to their lowly reputation, algae are among the most diverse and widespread organisms on the planet, and algae research is fueling some very exciting new research and applications. Based in Meridian, Mississippi, Algix is one...

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December 1st, 2016

For re-invigorating your creativity, nothing beats letting your freak flag fly.

"You have a freak flag, you just don't fly it." -- Luke Wilson's character Ben in Family Stone With the holiday season upon us, it feels fitting to start things off with a good quote from a nice, cockle-warming holiday movie. At that particular moment in Family Stone, Luke Wilson as Ben is offering advice to Sarah Jessica Parker, whose character Meredith is so tightly wound...

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November 21st, 2016

Ad agencies know they’re getting it wrong, but not for the reason they think.

Saying "advertising" isn't connecting with "consumers" is only a symptom. Thinking in terms of "advertising" and "consumers" is the underlying disease. It was inevitable in a political season driven by marketing and positioning that post-election analysis would filter into the larger marketing/advertising industry. A recent article published in the WSJ discussed how ad agencies bemoaned the "disconnect" with Middle America. So much so that the CEO of...

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September 13th, 2016

Top Three Tips for Fast Casual Startup

  Chipotle: the smell of money Panera bread: this classy dough is on the rise Lum’s: the collapse of an overextended wiener Many a food lover/business owner has wanted to create an easily replicable food chain that becomes a well-loved cash cow. If you are looking to start your own, here are our TOP Three Tips for a Fast Casual Startup. Tip #1. Be known for...

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August 30th, 2016

A classic lesson in creative writing: Remember Scrambled Eggs

“Scrambled Eggs Oh my baby how I love your legs Not as much as I love scrambled eggs Oh, we should eat some scrambled eggs” Those words, as you may or may not know, were the rather inauspicious starter lyrics to one of the most popular and oft-covered songs in history—Yesterday by Paul McCartney. As an advertising copywriter for more than a decade, and occasional songwriter...

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August 19th, 2016

A special #MWBeer30

  Please join us for a very special #MWBeer30 on Friday, 8/26 4-6PM. This event is being co-sponsored by and held at Coalesce on State Street in Downtown Jackson. Our guest speakers will be Darko and Catherine Sarenac to talk about Jackson's first Maker's Space taking root at Brown Elementary. #ForBatonRouge On another note, we are taking the opportunity for this #MWBeer30 to also stage a...

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