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18 Northtown Drive  Jackson, MS 39211  p: 601.977.9200  f: 601.977.9257

Blog

December 18th, 2014
Jay Harper thumb

Meet MWB graphic designer, Jay Harper

At Maris, West & Baker, we've won our fair share of advertising and marketing awards. But bodybuilding trophies? Not until we hired Jay Harper. The Belhaven University grad joined MWB in 2013 as a graphic designer and illustrator. He’s worked on a number of campaigns since then, including the Mississippi Department of Health's RAT campaign, the Jackson Rhythm and Blues Festival, Jackson Convention Complex and many...
 

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December 17th, 2014
MWB Podcast with Tim Mask

The MWB Podcast

Brought to you from the Creative Cafe at Maris, West & Baker, we're excited to launch the MWB Podcast! The show, dubbed a weekly 17-minute exploration into the world of creative chaos and enigmatic innovation, debuted it's inaugural episode with special guest Dr. Sumesh Arora of Innovate Mississippi. Show host Tim Mask and Dr. Arora discussed the theory of diffusion of innovation and how it can...
 

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October 14th, 2014
#MS1.001

Eyes are on us. Let’s give them something to see.

The eyes of the universe are upon us. At least the college football universe. And that's a pretty big universe. Mississippi State and Ole Miss are both unbeaten, on top of the strongest division of the strongest conference in the country, and sit #1 and #3 in the polls, respectively. Game Day came to Mississippi two weeks in a row. There's a lot of football left to...
 

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August 6th, 2014
Head Hunter - Recruiter

Why market when you don’t have to?: Talent Recruitment

Throughout my career I have run across corporations who are the market leader in their industry, have products that have the bulk of the market share, and/or have no viable direct competition. In many instances, their attitude toward marketing is summed up in a simple phrase: Don't need it. Ad agencies have a ready answer for this. Usually involves a metaphor using Coca Cola or Budweiser......
 

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July 29th, 2014
Close up of hands woman using her cell phone in restaurant

Fast-casual restaurants, mobile media and taking over the world

One of the keys to maintaining a successful fast casual restaurant is being highly accessible to your customers. That means being accessible for website visitors, not just those “real world” visitors. Yet surprisingly, considering the massive popularity of smartphones, many restaurants don’t have a mobile-friendly website. Consider this:   Consumers use their smartphones and tablets to search for restaurants more than any other industry, according to...
 

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July 28th, 2014
MPI Featured Logo.001

Interview: Robert Thompson of the Mississippi Polymer Institute

Robert Thompson is interim director of the Mississippi Polymer Institute (MPI). Thompson is a graduate of the University of Southern Mississippi with a degree in polymer science and has played a guiding role in the growth of the Mississippi Polymer Institute over the past 19 years. We spoke about MPI, The Accelerator and the role of polymer science in Mississippi's economy. The Mississippi Polymer Institute, located...
 

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July 12th, 2014
fastforward-end-card

Innovation Ambassadors and Fast Forward Mississippi

In order for Mississippi to meet our potential and realize a leading role in the 21st century knowledge-based economy, we believe that we must first be invested in that very potential. In other words, we must believe in our own capabilities and be willing to be our own evangelists. This can begin with something as simple as stirring the conversation. MWB founded the Mississippi Brain Drain...
 

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June 30th, 2014
Tammy Smith

MWB Staff Profile: Tammy Smith

According to MWB vice president of production, Tammy Smith, the best part of her job is the variety. “No two days are the same in my world.” So it’s probably not surprising that, when Tammy is off the clock, you’re likely to find her seeking out new experiences and adventures traveling abroad. To date, she’s traveled to 35 states, six Canadian provinces and 11 European countries. Tammy’s...
 

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June 24th, 2014
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I’ll have my creativity with two sugars and cream…

At MWB, we're always doing fun things that also substantively spur creativity and innovation for ourselves and our clients. Creative Director/Short Order Chef Marc Leffler institutionalized Friday breakfast several years ago. A group of us meet at lunch to watch/discuss/speculate about what's happening with Game of Thrones. We've invested our resources in promoting innovative companies and aspects within Mississippi with our Innovation Article series. And as...
 

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May 31st, 2014
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Fifteen Years Later, Mississippi Tobacco Prevention and Control: Something We Can All Be Proud Of

In 1998, Mississippi's tobacco prevention and control program began. Mississippi was one of a handful of states to settle with the tobacco industry outside of the "Master Settlement Agreement." The settlement meant that, as a state, we had the ability to control our tobacco prevention efforts apart from any one-size-fits all national campaign. Today is World No Tobacco Day, and it seems fitting to reflect on Mississippi's...
 

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