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Blog

August 6th, 2014
Head Hunter - Recruiter

Why market when you don’t have to?: Talent Recruitment

Throughout my career I have run across corporations who are the market leader in their industry, have products that have the bulk of the market share, and/or have no viable direct competition. In many instances, their attitude toward marketing is summed up in a simple phrase: Don't need it. Ad agencies have a ready answer for this. Usually involves a metaphor using Coca Cola or Budweiser......
 

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July 29th, 2014
Close up of hands woman using her cell phone in restaurant

Fast-casual restaurants, mobile media and taking over the world

One of the keys to maintaining a successful fast casual restaurant is being highly accessible to your customers. That means being accessible for website visitors, not just those “real world” visitors. Yet surprisingly, considering the massive popularity of smartphones, many restaurants don’t have a mobile-friendly website. Consider this:   Consumers use their smartphones and tablets to search for restaurants more than any other industry, according to...
 

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July 28th, 2014
MPI Featured Logo.001

Interview: Robert Thompson of the Mississippi Polymer Institute

Robert Thompson is interim director of the Mississippi Polymer Institute (MPI). Thompson is a graduate of the University of Southern Mississippi with a degree in polymer science and has played a guiding role in the growth of the Mississippi Polymer Institute over the past 19 years. We spoke about MPI, The Accelerator and the role of polymer science in Mississippi's economy. The Mississippi Polymer Institute, located...
 

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July 12th, 2014
fastforward-end-card

Innovation Ambassadors and Fast Forward Mississippi

In order for Mississippi to meet our potential and realize a leading role in the 21st century knowledge-based economy, we believe that we must first be invested in that very potential. In other words, we must believe in our own capabilities and be willing to be our own evangelists. This can begin with something as simple as stirring the conversation. MWB founded the Mississippi Brain Drain...
 

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June 30th, 2014
Tammy Smith

MWB Staff Profile: Tammy Smith

According to MWB vice president of production, Tammy Smith, the best part of her job is the variety. “No two days are the same in my world.” So it’s probably not surprising that, when Tammy is off the clock, you’re likely to find her seeking out new experiences and adventures traveling abroad. To date, she’s traveled to 35 states, six Canadian provinces and 11 European countries. Tammy’s...
 

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June 24th, 2014
CafeSign

I’ll have my creativity with two sugars and cream…

At MWB, we're always doing fun things that also substantively spur creativity and innovation for ourselves and our clients. Creative Director/Short Order Chef Marc Leffler institutionalized Friday breakfast several years ago. A group of us meet at lunch to watch/discuss/speculate about what's happening with Game of Thrones. We've invested our resources in promoting innovative companies and aspects within Mississippi with our Innovation Article series. And as...
 

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May 31st, 2014
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Fifteen Years Later, Mississippi Tobacco Prevention and Control: Something We Can All Be Proud Of

In 1998, Mississippi's tobacco prevention and control program began. Mississippi was one of a handful of states to settle with the tobacco industry outside of the "Master Settlement Agreement." The settlement meant that, as a state, we had the ability to control our tobacco prevention efforts apart from any one-size-fits all national campaign. Today is World No Tobacco Day, and it seems fitting to reflect on Mississippi's...
 

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May 13th, 2014
Tate Nations headshot

Meet MWB senior multimedia producer, Tate Nations

Tate is one of those people who disproves the old adage that a jack of all trades must be a master of none. He joined MWB in 2003 as a senior interactive developer with a background in graphic design. But, over the years, Tate has been increasingly in demand for his photography, videography and motion graphics skills. See a few of his shots below: [gallery columns="1" ids="4980,4981,4982,4992,4993,4994"] Shortly after he posted it, Tate's Color...
 

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April 22nd, 2014
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MWB speaking at eTech Conference

  Randy Lynn and Tim Mask from Maris, West & Baker will be presenting sessions on digital media and eCommerce at the upcoming eTech Conference, May 8, 2014 at the Clyde C. Muse Center on the Hinds Community College Rankin campus. Randy will be discussing best practices for Search Engine Optimization for eCommerce enabled sites. Tim will be giving a session on utilizing social media as...
 

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April 7th, 2014
TEDxJackson1

TEDxJackson: Coming November, 2014

Mississippi has never hosted a TEDx event before. As of 2014, that's all about to change. MWB is among a small group of organizations and individuals that have worked to make TEDxJackson a reality. With our application granted this month, the stage is set for TEDxJackson to happen November 6th in the Fondren neighborhood. The spirit of TED is all about "ideas worth spreading." TEDxJackson will...
 

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