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Blog

January 20th, 2015
MWB Podcast with Tim Mask

MWB Podcast – Creative pharmacists, public health next-practices, and creative co-working

In this week's episode of the MWB Podcast, host Tim Mask talks with Jamie Mitchell, PharmD, of Creative Pharmacist about the pivotal role pharmacists can play in 21st century healthcare. Of particular focus are the topics of tobacco cessation, diabetes education, and preventative care. Tim also talks creative collaboration and co-working in regard to The Hive, in the "Coolest Thing I've Seen" segment.   For further...
 

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January 14th, 2015
Fight4User

A major aspect of effective UX is being “responsive” (and that word doesn’t mean what you think it means)

One of the biggest buzz terms today is "user experience." Truth is since the dawn of commerce those who have been successful have more often than not placed an eye toward user experience. Today the term has evolved to be more inclusive of branding and marketing - truly every touch point in which a user "experiences" your brand. In the age of nifty square icons with...
 

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January 8th, 2015
GaryButler3

Spotlight Mississippi’s Knowledge Economy: Vote in #IoT CEO of the Year Awards

Chairman and CEO of Starkville-based Camgian Microsystems  is up for CEO of the Year honors from the industry sponsored Internet-of-Things Awards (#IoT). Dr. Butler is the only Mississippian on a list that includes GE CEO Jeff Immelt. This is a great opportunity to showcase the leading-edge type developments that part of Mississippi's growing Knowledge Economy. As a creative company dependent on a vibrant culture of innovation,...
 

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January 7th, 2015
MikeBooth Home1

MWB Podcast: How Renaissance architecture in Assisi, Italy inspired creativity in rural Mississippi

In this edition of the MWB Podcast, Tim talks with MWB CFO Mike Booth. After a trip to the village of Assisi, Italy, Mike was inspired to build his own architectural show place in rural Mississippi. And we mean literally build it himself.... down to planning his own 2x4s from trees on his own land! We've often said that creativity permeates every person and function at...
 

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January 6th, 2015
crystalball

Big wheel keep on turning

Yes it's that time for the ubiquitous "look ahead" to what's expected in 2015. Actually, I read a great article from Fast Company Create that was a list of prognostications from brand managers and creative types. Letting author Jeff Beer do the heavy lifting, we'll comment on excerpts from his well-done piece. Read the full article on Co.Create. What are the things (technological, societal, media-related, economic,...
 

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December 18th, 2014
Jay Harper thumb

Meet MWB graphic designer, Jay Harper

At Maris, West & Baker, we've won our fair share of advertising and marketing awards. But bodybuilding trophies? Not until we hired Jay Harper. The Belhaven University grad joined MWB in 2013 as a graphic designer and illustrator. He’s worked on a number of campaigns since then, including the Mississippi Department of Health's RAT campaign, the Jackson Rhythm and Blues Festival, Jackson Convention Complex and many...
 

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December 17th, 2014
MWB Podcast with Tim Mask

The MWB Podcast

Brought to you from the Creative Cafe at Maris, West & Baker, we're excited to launch the MWB Podcast! The show, dubbed a weekly 17-minute exploration into the world of creative chaos and enigmatic innovation, debuted it's inaugural episode with special guest Dr. Sumesh Arora of Innovate Mississippi. Show host Tim Mask and Dr. Arora discussed the theory of diffusion of innovation and how it can...
 

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October 14th, 2014
#MS1.001

Eyes are on us. Let’s give them something to see.

The eyes of the universe are upon us. At least the college football universe. And that's a pretty big universe. Mississippi State and Ole Miss are both unbeaten, on top of the strongest division of the strongest conference in the country, and sit #1 and #3 in the polls, respectively. Game Day came to Mississippi two weeks in a row. There's a lot of football left to...
 

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August 6th, 2014
Head Hunter - Recruiter

Why market when you don’t have to?: Talent Recruitment

Throughout my career I have run across corporations who are the market leader in their industry, have products that have the bulk of the market share, and/or have no viable direct competition. In many instances, their attitude toward marketing is summed up in a simple phrase: Don't need it. Ad agencies have a ready answer for this. Usually involves a metaphor using Coca Cola or Budweiser......
 

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July 29th, 2014
Close up of hands woman using her cell phone in restaurant

Fast-casual restaurants, mobile media and taking over the world

One of the keys to maintaining a successful fast casual restaurant is being highly accessible to your customers. That means being accessible for website visitors, not just those “real world” visitors. Yet surprisingly, considering the massive popularity of smartphones, many restaurants don’t have a mobile-friendly website. Consider this:   Consumers use their smartphones and tablets to search for restaurants more than any other industry, according to...
 

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